Standard classifications describe what a company files as, not what it's a bet on. This is a curated list of the Luxury & Premium Brands names in our US universe: the pure-plays, plus the larger companies for which Luxury & Premium Brands is a real, reported driver rather than a passing mention. Each carries the same 0–100 quality-growth score used everywhere on the site (how it's built), and re-scores every trading day.
| # | Ticker | Company | Score |
|---|---|---|---|
| 1 | DECKApparel & Home Goods | Deckers Outdoor Corporation | 79.6 |
| 2 | ONONApparel & Home Goods | On Holding AG | 75.2 |
| 3 | BIRKApparel & Home Goods | Birkenstock Holding plc | 67.3 |
| 4 | TPRStore Retail | Tapestry, Inc. | 65.7 |
| 5 | LULUStore Retail | lululemon athletica inc. | 63.3 |
| 6 | VFCApparel & Home Goods | V.F. Corporation | 59.3 |
| 7 | RLApparel & Home Goods | Ralph Lauren Corporation | 58.7 |
| 8 | PVHApparel & Home Goods | PVH Corp. | 54.2 |
| 9 | ELHousehold & Personal Products | The Estée Lauder Companies Inc. | 37.6 |
| 10 | CPRIStore Retail | Capri Holdings Limited | 32.1 |
| 11 | RACEAutomotive | Ferrari N.V. | 31.5 |
The 11 members report under 6 different industries, which is exactly why no standard sector view groups them:
Average pillar scores across the 11 scored members, against every stock the model scores:
| Pillar | Luxury & Premium Brands | Market | Read |
|---|---|---|---|
| Quality | 70.2 | 56.5 | 13.7 above |
| Growth | 59.3 | 58.8 | in line |
| Value | 55.3 | 44.8 | 10.5 above |
Pillars run 0–100 against sector peers. A low Value reading means the group is expensive relative to what it earns, not that the businesses are weak — for an early-stage theme that is the normal shape.
Scores across the group run from DECK at 79.6 down to RACE at 31.5, with a median of 59.3. A theme is a thesis, not a quality filter — membership says a company is exposed to Luxury & Premium Brands, and the score says what the model makes of the business.
Across the 11 Luxury Brand names with a reading, the median forward earnings estimate is roughly unchanged — +0.0% over 90 days, in line with the market (+0.3%). 3 of 11 are being revised up, 5 down.
Forward earnings estimates implied by price ÷ forward P/E, both captured at the same moment each trading day since June 2026, so a moving share price does not move these figures — only a changed forecast does. Estimate direction is not part of the Bull Rankings score. Biggest movers across the market →