The theme: Online marketplaces and the merchant infrastructure beneath them — storefront platforms, cross-border logistics and the delivery networks that close the loop. Yahoo scatters these across Internet Retail, Software - Application and Specialty Retail; the shared driver is the shift of commerce online, not the filing category.
How this ranking works
Standard classifications describe what a company files as, not what it's a bet on. This is a curated list of the E-commerce names in our US universe: the pure-plays, plus the larger companies for which E-commerce is a real, reported driver rather than a passing mention. Each carries the same 0–100 quality-growth score used everywhere on the site (how it's built), and re-scores every trading day.
The 15 members report under 3 different industries, which is exactly why no standard sector view groups them:
Internet Retail13
Software - Application1
Travel Services1
What kind of businesses these are
Average pillar scores across the 15 scored members, against every stock the model scores:
Pillar
E-commerce
Market
Read
Quality
64.6
56.5
8.1 above
Growth
71.9
58.8
13.1 above
Value
47.8
44.8
3.0 above
Pillars run 0–100 against sector peers. A low Value reading means the group is expensive relative to what it earns, not that the businesses are weak — for an early-stage theme that is the normal shape.
Scores across the group run from MELI at 72.8 down to W at 26.7, with a median of 56.6. A theme is a thesis, not a quality filter — membership says a company is exposed to E-commerce, and the score says what the model makes of the business.
Where analysts are moving on E-commerce
Across the 15 E-commerce names with a reading, the median forward earnings estimate is rising — +1.3% over 90 days, ahead of the market (+0.3%). 8 of 15 are being revised up, 5 down.
Forward earnings estimates implied by price ÷ forward P/E, both captured at the same moment each trading day since June 2026, so a moving share price does not move these figures — only a changed forecast does. Estimate direction is not part of the Bull Rankings score. Biggest movers across the market →
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.