Stock analysis · Bull Rankings model

CPNG analysis

Coupang, Inc.Internet Retail. Scored on the same transparent model behind the daily rankings.

E-commerce
CPNG
Coupang, Inc. · Internet Retail
FCF$99mC-
Rev+9.9%B
D/E1.89C+
P/S0.8xB+
PEG0.45A
49.9Score
$16.44$29.6B
1Y Target$23.82Analyst consensus · 18 analysts
5Y Target$41.67Compound horizon
10Y Target$74.46Long-dated conviction
FCF$99mTTM
C-
FCF $99m — barely positive; fragile cash position
Rev+9.9%TTM YoY
B
Revenue +9.9% — at or above S&P median
D/E1.89
C+
D/E 1.89 — above the Consumer Cyclical debt median (≈75th pctile)
P/S0.8x
B+
P/S 0.8x — below the Consumer Cyclical median (≈40th pctile)
PEG0.45
A
PEG 0.45 — exceptional; paying well under fair value for growth

Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.

Quality-growth score · 49.9
Quality25.5
Growth71.7
Value68.1
Entry · Margin of safety
52-week rangeNear 52-week low
52% off the 12-month high
vs DCF fair value1333% aboveest. fair value ~$1
What the price assumes: free cash flow compounding above 60% a year for the next decade — vs the ~25% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability58% · Agross profit ÷ total assets (Novy-Marx)
ROIC-8.9% · Freturn on invested capital — not score-weighted

Model-generatedGenerated by the Bull Rankings model from this company's reported fundamentals, and checked against the figures shown above.

Why now
Internet Retail · market cap $29.6b. Down 52% from 52-week high of $34.08 — deep drawdown territory. PEG 0.45 — paying under fair value for the growth rate. 18 sell-side analysts rate this a Buy with a mean 1-yr target of $23.82 (implying +45% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
Currently unprofitable (margin -2.2%) — path to GAAP profitability is the core thesis risk. Down 52% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. ROE -26% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Horizon
1-3 yr $23.82 (18-analyst consensus) — catalyst-driven; binary events dominate. 5 yr $41.67 — requires the platform / technology to reach commercial scale. 10 yr $74.46 — return distribution heavily skewed.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

CPNG vs the Top Picks average

PillarCPNGBook avgDiff
Quality0.250.84-0.58
Growth0.720.87-0.16
Value0.680.76-0.07

Averaged across the 30 names in today's Top Picks (mean score 81.5). A name can beat these averages and still be absent from the book — it also applies concentration limits.

Trend
-7.0 over 48 daily scores
From 56.9 (Jun 22) → 49.9 (now)

One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.

Analyst estimate revisions

30-day change-7.0%
90-day change-16.6%
Forward EPS estimate$0.27

Over the last 90 days, what analysts expect CPNG to earn is materially lower (-16.6%). The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.

A rising estimate means expectations are improving, not that the price has failed to keep up — and estimates get cut as readily as they get raised. It is not part of the Bull Rankings score. Biggest movers across the market →

Shares to buy
121
Position size
$1,989
4.0% of portfolio
Stop price
$12.33
25% below $16.44
$ at risk if stopped
$497.31
budget $500.00 · 1% of portfolio

Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.

Coupang, Inc. (CPNG): score, valuation & FAQ

Coupang, Inc. (CPNG) is a Internet Retail company that scores 49.9 out of 100 on the Bull Rankings quality-growth model — a below-average reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.

Its strongest graded signals are PEG (A) and P/S (B+), while FCF (C-) rate weaker. On valuation, CPNG sits about 1333% above our discounted-cash-flow fair value — the current price implies free-cash-flow growth above 60% a year for the next decade.

Is CPNG a good stock to buy?

Bull Rankings scores CPNG 49.9 out of 100 on its quality-growth model, which is a below-average reading. That is driven by PEG (A) and P/S (B+). A score is a quantitative screen of Coupang, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.

Why does CPNG score 49.9 on Bull Rankings?

The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). CPNG earns its highest marks on PEG (A) and P/S (B+), and is held back by FCF (C-). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.

Is CPNG overvalued or undervalued?

Based on $16.44, CPNG sits about 1333% above our discounted-cash-flow fair value — the current price implies free-cash-flow growth above 60% a year for the next decade. Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.

What are the main risks of investing in CPNG?

Currently unprofitable (margin -2.2%) — path to GAAP profitability is the core thesis risk. Down 52% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. ROE -26% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.

New to these metrics? The guides explain free cash flow, how the score works, and more in the learn hub — or run another name through the screener.

Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial advisor.

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