Verdict: Side-by-side breakdown using the Bull Rankings model. CPNG scored 24.7, MELI scored 77.4 — MELI leads.
Compare another set
CPNG
Coupang, Inc.
Internet Retail · Quality-Growth
24.7
$15.82 · $28.4B
fundamentals as of
Score gap
52.7
MELI leads
MELI
MercadoLibre, Inc.
Internet Retail · Quality-Growth
77.4
$1,889.85 · $95.8B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
Fastest growthMELI+46.0%
Strongest balance sheetMELI1.69
Highest qualityMELI75 / 100
Largest discount to fair valueMELI-58%
Side by side · every name on one set of axes
The model, pillar by pillar (0–100 each)
CPNG
stronger →← stronger
MELI
25
Qualityreturns · margins · balance sheet
75
83
Growthrevenue & earnings expansion
96
7
Valuevaluation vs sector peers
64
MELI is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
CPNG
MELI
$99mC-
FCF
$12.4bA-
+14.1%B+
Rev
+46.0%A
1.89C+
D/E
1.69C+
0.8xB+
P/S
—
1.25B
PEG
1.01B+
—
P/E
51.4xD
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
CPNG
MELI
1486% above
Price vs fair valuelower is cheaper
58% below
>60%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~-7%/yr
-95%
1-yr DCF upside
+86%
-94%
5-yr DCF upside
+141%
-92%
10-yr DCF upside
+248%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
CPNG
No notable signals flagged.
MELI
Why this score
Durable high returns
The companies
CPNGCoupang, Inc.
Internet Retail · $15.82 · beta 1.17
Why now
Internet Retail · market cap $28.4b. Down 51% from 52-week high of $32.35 — deep drawdown territory. Revenue growing +14%, comfortably above the S&P median. 18 sell-side analysts rate this a Buy with a mean 1-yr target of $23.51 (implying +49% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
Currently unprofitable (margin -2.2%) — path to GAAP profitability is the core thesis risk. Down 51% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. ROE -20% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
MELIMercadoLibre, Inc.
Internet Retail · $1,889.85 · beta 1.31
Why now
Internet Retail · market cap $95.8b. Down 22% from 52-week high of $2428.00 — deep drawdown territory. Revenue growing +46% — in hypergrowth territory. 26 sell-side analysts rate this a Buy with a mean 1-yr target of $2,276 (implying +20% upside).
Moat
ROE 24% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. Free cash flow runs well ahead of reported net income, mostly because of cash released from working capital ($7.5b) — a release that doesn't repeat every year the way earnings can. $95.8b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Trailing P/E 51.4x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. E-commerce competition — Amazon, Walmart, Shein, and Temu have each forced the rest of the category to compete on price, fulfillment speed, or assortment; sustaining margins requires one of those being structurally defended.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where CPNG and MELI diverge
On the headline score the gap is 52.7 points in favor of MELI. The widest single difference is Value, where MELI leads by 57.0 points.
ValueCPNG 7.3 · MELI 64.3MELI +57.0
QualityCPNG 25.1 · MELI 74.9MELI +49.8
GrowthCPNG 82.6 · MELI 96.4MELI +13.8
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is MELI or CPNG the better stock?
MELI scores higher: MELI 77.4, CPNG 24.7 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do MELI and CPNG differ most?
The widest gap is value, where MELI leads by 57 points on the 0–100 pillar scale. MELI leads all three pillars, so the gap is broad rather than a single-measure difference.
How are MELI and CPNG scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.