Verdict: Side-by-side breakdown using the Bull Rankings model. CPNG scored 24.7, AMZN scored 67.9 — AMZN leads.
Compare another set
Different reporting periods. CPNG's fundamentals are as of June 2026, but AMZN's are as of March 2026 — a 3-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
CPNG
Coupang, Inc.
Internet Retail · Quality-Growth
24.7
$15.82 · $28.4B
fundamentals as of
Score gap
43.2
AMZN leads
AMZN
Amazon.com, Inc.
Internet Retail · Quality-Growth
67.9
$262.43 · $2.8T
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestCPNG0.8x
Fastest growthCPNG+14.1%
Strongest balance sheetAMZN0.46
Highest qualityAMZN63 / 100
Side by side · every name on one set of axes
Growth against the P/S multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
CPNG
stronger →← stronger
AMZN
25
Qualityreturns · margins · balance sheet
63
83
Growthrevenue & earnings expansion
86
7
Valuevaluation vs sector peers
58
AMZN is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
CPNG
AMZN
$99mC-
FCF
-$2.5bF
+14.1%B+
Rev
+12.4%B+
1.89C+
D/E
0.46B+
0.8xB+
P/S
3.6xC
1.25B
PEG
1.48B
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
CPNG
AMZN
1486% above
Price vs fair valuelower is cheaper
—
>60%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
—
-95%
1-yr DCF upside
—
-94%
5-yr DCF upside
—
-92%
10-yr DCF upside
—
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
The companies
CPNGCoupang, Inc.
Internet Retail · $15.82 · beta 1.17
Why now
Internet Retail · market cap $28.4b. Down 51% from 52-week high of $32.35 — deep drawdown territory. Revenue growing +14%, comfortably above the S&P median. 18 sell-side analysts rate this a Buy with a mean 1-yr target of $23.51 (implying +49% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
Currently unprofitable (margin -2.2%) — path to GAAP profitability is the core thesis risk. Down 51% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. ROE -20% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
AMZNAmazon.com, Inc.
Internet Retail · $262.43 · beta 1.46
Why now
Internet Retail · market cap $2.8T. 9% off the 52-week high of $287.20. Revenue growing +12%, comfortably above the S&P median. 58 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $331.53 (implying +26% upside).
Moat
Net margin 17% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 31% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $2.8T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Free cash flow is negative (-$2.5b) — capital raises or debt issuance likely required; dilution / leverage risk. Beta 1.46 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. E-commerce competition — Amazon, Walmart, Shein, and Temu have each forced the rest of the category to compete on price, fulfillment speed, or assortment; sustaining margins requires one of those being structurally defended.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where CPNG and AMZN diverge
On the headline score the gap is 43.2 points in favor of AMZN. The widest single difference is Value, where AMZN leads by 50.9 points.
ValueCPNG 7.3 · AMZN 58.2AMZN +50.9
QualityCPNG 25.1 · AMZN 62.7AMZN +37.6
GrowthCPNG 82.6 · AMZN 86.0AMZN +3.4
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is AMZN or CPNG the better stock?
AMZN scores higher: AMZN 67.9, CPNG 24.7 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do AMZN and CPNG differ most?
The widest gap is value, where AMZN leads by 51 points on the 0–100 pillar scale. AMZN leads all three pillars, so the gap is broad rather than a single-measure difference.
How are AMZN and CPNG scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.