P/E 17.6 — near the Consumer Cyclical median (≈60th pctile)
PEG0.92B+
PEG 0.92 — near fair value, classic Lynch benchmark (1.0)
Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.
Quality-growth score · 63.1
Quality65.8
Growth50.0
Value76.4
Why this score
Cyclical growth
Entry · Margin of safety
52-week rangeNear 52-week low
55% off the 12-month high
vs DCF fair value15% belowest. fair value ~$61
What the price assumes: free cash flow compounding at ~4% a year for the next decade — vs the ~12% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability38% · B+gross profit ÷ total assets (Novy-Marx)
Model-generatedGenerated by the Bull Rankings model from this company's reported fundamentals, and checked against the figures shown above.
Why now
The bull case hinges on the Franchise segment’s relentless expansion across the U.S., Canada, Mexico and Australia, where low‑cost, high‑volume clubs drive cash. Management’s franchise model generates $262m of free cash flow (TTM) on a $3.9b market cap, delivering a 6.7% FCF yield that fuels share‑buybacks and compounding earnings. Revenue is still climbing 12.7% YoY, and the PE of 17.6x is well below the 52‑week high multiple, meaning the growth engine can keep compounding at a modest pace. The thesis rests on continued franchise roll‑out and the ability to reinvest FCF into higher‑margin corporate clubs.
Moat
Planet Fitness’s moat lives in its franchising ecosystem: franchisees pay upfront fees and ongoing royalties while the corporate side supplies proprietary equipment and brand‑standardized club designs. This creates a sticky revenue stream and high switching costs for franchisees, who rely on the company’s proven low‑price model and nationwide marketing. The equipment sales to franchisee‑owned clubs further lock in margins and limit competitors’ ability to replicate the cost structure quickly.
Risk
The bear case centers on the cyclical nature of discretionary fitness spending; a downturn could blunt the 12.7% revenue growth and pressure the PE of 17.6x as investors demand a discount for slower foot traffic. Moreover, the negative ROE of -38.8% signals that earnings are being eroded by share‑based compensation and aggressive buybacks, leaving little cushion if cash flow stalls. A sustained dip in membership or a rise in operating costs would push the price toward the 52‑week low of $37.03 and invalidate the growth assumptions.
Horizon
1-3 yr $67.54 (17-analyst consensus) — multiple re-rating thesis requires a catalyst. 5 yr $85.27 at ~11% CAGR — dividend + buyback compounding. 10 yr $109.36 if the moat survives secular pressure.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
PLNT vs the Top Picks average
Pillar
PLNT
Book avg
Diff
Quality
0.66
0.83
-0.18
Growth
0.50
0.87
-0.37
Value
0.76
0.76
in line
Averaged across the 30 names in today's Top Picks (mean score 81.6). A name can beat these averages and still be absent from the book — it also applies concentration limits.
Score history · PLNT
Trend
+0.7 over 51 daily scores
From 62.4 (Jun 22) → 63.1 (now)
One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.
PLNT at a glance
Every figure here comes from the same audited fundamentals behind the score. Charts drawn from data the score does not use say so on the card.
Analyst estimate revisions
30-day change
+2.3%
90-day change
+1.6%
Forward EPS estimate
$3.66
Over the last 90 days, what analysts expect PLNT to earn is drifting higher (+1.6%). The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.
A rising estimate means expectations are improving, not that the price has failed to keep up — and estimates get cut as readily as they get raised. It is not part of the Bull Rankings score. Biggest movers across the market →
Position sizing · PLNT
$
%
%
Shares to buy
38
Position size
$1,965
3.9% of portfolio
Stop price
$38.78
25% below $51.70
$ at risk if stopped
$491.15
budget $500.00 · 1% of portfolio
Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.
Planet Fitness, Inc. (PLNT): score, valuation & FAQ
Planet Fitness, Inc. (PLNT) is a Leisure company that scores 63.1 out of 100 on the Bull Rankings quality-growth model — a middling reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are Rev (B+) and PEG (B+). On valuation, PLNT sits about 15% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly 4% annual free-cash-flow growth over the next decade.
Is PLNT a good stock to buy?
Bull Rankings scores PLNT 63.1 out of 100 on its quality-growth model, which is a middling reading. That is driven by Rev (B+) and PEG (B+). A score is a quantitative screen of Planet Fitness, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does PLNT score 63.1 on Bull Rankings?
The score leans on value at 76.4 out of 100, with growth the weakest pillar at 50.0 — the three combine geometrically, so a weak one cannot be papered over by a strong one. PLNT earns its highest marks on Rev (B+) and PEG (B+). Each signal is graded against sector-aware thresholds rather than one absolute bar, so PLNT is measured against Leisure peers, not against the market as a whole.
Is PLNT overvalued or undervalued?
Based on $51.70, PLNT sits about 15% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly 4% annual free-cash-flow growth over the next decade. It trades at a 17.6x P/E (graded B). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in PLNT?
The bear case centers on the cyclical nature of discretionary fitness spending; a downturn could blunt the 12.7% revenue growth and pressure the PE of 17.6x as investors demand a discount for slower foot traffic. Moreover, the negative ROE of -38.8% signals that earnings are being eroded by share‑based compensation and aggressive buybacks, leaving little cushion if cash flow stalls. A sustained dip in membership or a rise in operating costs would push the price toward the 52‑week low of $37.03 and invalidate the growth assumptions.
Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial advisor.