Revenue +21.1% — strong growth, well above S&P median (~7%)
D/E0.14B+
D/E 0.14 — below the Technology debt median (≈40th pctile)
P/E85.4xC
P/E 85.4 — expensive vs Technology peers (≈90th pctile)
PEG0.38A
PEG 0.38 — exceptional; paying well under fair value for growth
Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.
Quality-growth score · 75
Quality63.5
Growth90.4
Value73.5
Why this score
Buying back stock
Entry · Margin of safety
52-week rangeNear 52-week low
54% off the 12-month high
vs DCF fair value25% belowest. fair value ~$321
What the price assumes: free cash flow compounding at ~7% a year for the next decade — vs the ~25% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability82% · Agross profit ÷ total assets (Novy-Marx)
ROIC6.2% · C+return on invested capital — not score-weighted
Model-generatedGenerated by the Bull Rankings model from this company's reported fundamentals, and checked against the figures shown above.
Why now
HubSpot’s Marketing Hub is the engine of its 21.1% FY revenue growth, and that growth is underpinned by a $797m free‑cash‑flow stream and a PE of 78.5 that still leaves room for upside as the market re‑prices the PEG of 0.33. The Bull Rankings model gives HUBS a 77.9/100 quality‑growth score, with Growth as its strongest pillar, meaning the compounding engine is real and durable. The thesis hinges on the Marketing Hub’s ability to keep expanding its customer base while the stock trades well below the implied 4% FCF‑growth DCF, offering a clear upside catalyst.
Moat
HubSpot’s integrated CRM platform locks customers into a unified stack of Marketing, Sales, Service and Content Hubs, creating high switching costs because data and workflows reside in a single cloud environment. The platform’s 8.9% ROE reflects pricing power derived from its category leadership in inbound marketing automation, which competitors can’t replicate without costly integrations.
Risk
The stock’s 78.5 PE and 4.3% profit margin signal that investors are paying a premium for growth that may be hard to sustain; a slowdown in the 21.1% revenue growth rate would force the valuation to compress. A rise in the debt‑to‑equity ratio above the current 0.14 or a beta of 1.17 amplifying market volatility could trigger a sell‑off, confirming the bear case if the 52‑week high of $525.51 remains out of reach.
Horizon
1-3 yr $242.61 (31-analyst consensus) — fundamentals + valuation re-rating. 5 yr $355.20 at ~8% CAGR — compounding case rests on the competitive position widening. 10 yr $526.92 if current growth sustains into durable earnings power.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
HUBS vs the Top Picks average
Pillar
HUBS
Book avg
Diff
Quality
0.64
0.84
-0.20
Growth
0.90
0.84
+0.07
Value
0.74
0.78
-0.05
Averaged across the 30 names in today's Top Picks (mean score 81.5). A name can beat these averages and still be absent from the book — it also applies concentration limits.
Score history · HUBS
Trend
+1.6 over 46 daily scores
From 73.4 (Jun 22) → 75.0 (now)
One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.
Analyst estimate revisions
30-day change
+6.0%
90-day change
+6.1%
Forward EPS estimate
$16.57
Over the last 90 days, what analysts expect HUBS to earn is materially higher (+6.1%). The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.
A rising estimate means expectations are improving, not that the price has failed to keep up — and estimates get cut as readily as they get raised. It is not part of the Bull Rankings score. Biggest movers across the market →
Position sizing · HUBS
$
%
%
Shares to buy
8
Position size
$1,920
3.8% of portfolio
Stop price
$180.01
25% below $240.01
$ at risk if stopped
$480.02
budget $500.00 · 1% of portfolio
Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.
HubSpot, Inc. (HUBS): score, valuation & FAQ
HubSpot, Inc. (HUBS) is a Software - Application company that scores 75 out of 100 on the Bull Rankings quality-growth model — a solid, above-average reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are PEG (A), Rev (A-) and D/E (B+). On valuation, HUBS sits about 25% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly 7% annual free-cash-flow growth over the next decade.
Is HUBS a good stock to buy?
Bull Rankings scores HUBS 75 out of 100 on its quality-growth model, which is a solid, above-average reading. That is driven by PEG (A), Rev (A-) and D/E (B+). A score is a quantitative screen of HubSpot, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does HUBS score 75 on Bull Rankings?
The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). HUBS earns its highest marks on PEG (A), Rev (A-) and D/E (B+). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.
Is HUBS overvalued or undervalued?
Based on $240.01, HUBS sits about 25% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly 7% annual free-cash-flow growth over the next decade. It trades at a 85.4x P/E (graded C). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in HUBS?
The stock’s 78.5 PE and 4.3% profit margin signal that investors are paying a premium for growth that may be hard to sustain; a slowdown in the 21.1% revenue growth rate would force the valuation to compress. A rise in the debt‑to‑equity ratio above the current 0.14 or a beta of 1.17 amplifying market volatility could trigger a sell‑off, confirming the bear case if the 52‑week high of $525.51 remains out of reach.
Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial advisor.