D/E 0.12 — below the Technology debt median (≈40th pctile)
P/E104.0xC
P/E 104.0 — expensive vs Technology peers (≈90th pctile)
PEG0.31A
PEG 0.31 — exceptional; paying well under fair value for growth
Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.
Quality-growth score · 78.1
Quality0.53
Growth0.99
Value0.91
Why this score
Buying back stock
Entry · Margin of safety
52-week rangeNear 52-week low
64% off the 12-month high
vs DCF fair value20% belowest. fair value ~$256
Quality signals · context only
Gross profitability72% · Agross profit ÷ total assets (Novy-Marx)
ROIC2.5% · Creturn on invested capital — not score-weighted
Why now
The bull case rests on HubSpot’s Marketing Hub anchoring a relentless cross‑sell engine: mid‑market firms are expanding inbound automation, driving revenue growth of 19.2% YoY, while the platform churns out $743 m of free cash flow on a $10.5 b market cap, delivering a healthy yield, and a PEG of 0.31 signals massive upside versus earnings growth. This compounding loop of Marketing, Sales and Service Hub adoption will keep revenue expanding at double‑digit rates for the foreseeable decade, and the thesis hinges on that stickiness persisting.
Moat
HubSpot’s integrated CRM suite—Marketing Hub, Sales Hub, Service Hub and Content Hub—creates a single source of truth that locks customers into a data‑rich workflow, making switching costly and fostering deep‑line cross‑sell. The low debt‑to‑equity of <0.12> and consistent free‑cash‑flow generation reinforce financial flexibility, while the platform’s API‑first architecture limits rivals’ ability to replicate the seamless end‑to‑end experience quickly.
Risk
The stock trades at an elevated PE of 108.4 despite a thin 3% profit margin, implying the market is pricing in continued high‑growth that may be hard to sustain; any slowdown in revenue growth or margin compression would force a steep re‑rating. A beta of 1.22 adds market‑risk sensitivity, and the modest 5% ROE suggests limited pricing power, so a miss on growth expectations could trigger a sell‑off, confirming the bear case if the 52‑week high of $568.16 remains out of reach and the price slides toward the low of $169.63.
Horizon
1-3 yr $277.74 (33-analyst consensus) — fundamentals + valuation re-rating. 5 yr $406.64 at ~15% CAGR — compounding case rests on the competitive position widening. 10 yr $603.22 if current growth sustains into durable earnings power.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Position sizing · HUBS
$
%
%
Shares to buy
9
Position size
$1,854
3.7% of portfolio
Stop price
$154.46
25% below $205.95
$ at risk if stopped
$463.39
budget $500.00 · 1% of portfolio
Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.
HubSpot, Inc. (HUBS): score, valuation & FAQ
HubSpot, Inc. (HUBS) is a Software - Application company that scores 78.1 out of 100 on the Bull Rankings quality-growth model — a strong reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are PEG (A), Rev (B+) and D/E (B+). On valuation, HUBS sits about 20% below our discounted-cash-flow fair value (a margin of safety).
Is HUBS a good stock to buy?
Bull Rankings scores HUBS 78.1 out of 100 on its quality-growth model, which is a strong reading. That is driven by PEG (A), Rev (B+) and D/E (B+). A score is a quantitative screen of HubSpot, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does HUBS score 78.1 on Bull Rankings?
The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). HUBS earns its highest marks on PEG (A), Rev (B+) and D/E (B+). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.
Is HUBS overvalued or undervalued?
Based on $205.95, HUBS sits about 20% below our discounted-cash-flow fair value (a margin of safety). It trades at a 104.0x× P/E (graded C). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in HUBS?
The stock trades at an elevated PE of 108.4 despite a thin 3% profit margin, implying the market is pricing in continued high‑growth that may be hard to sustain; any slowdown in revenue growth or margin compression would force a steep re‑rating. A beta of 1.22 adds market‑risk sensitivity, and the modest 5% ROE suggests limited pricing power, so a miss on growth expectations could trigger a sell‑off, confirming the bear case if the 52‑week high of $568.16 remains out of reach and the price slides toward the low of $169.63.
Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial adviser.