D/E 0.33 — near the Technology debt median (≈60th pctile)
P/E16.7xA-
P/E 16.7 — cheaper than most Technology peers (≈25th pctile)
PEG0.71A-
PEG 0.71 — strong; Lynch's preferred zone
Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.
Quality-growth score · 89.4
Quality0.86
Growth0.95
Value0.87
Why this score
Raising its dividend
Entry · Margin of safety
52-week rangeNear 52-week low
66% off the 12-month high
vs DCF fair value49% belowest. fair value ~$540
Quality signals · context only
Gross profitability50% · A-gross profit ÷ total assets (Novy-Marx)
ROIC17.4% · A-return on invested capital — not score-weighted
Why now
Intuit's robust ecosystem of financial management tools, particularly in its Global Business Solutions segment with QuickBooks and Mailchimp, drives persistent growth. The company trades at a compelling PEG ratio of 0.71, indicating undervaluation relative to its 15.6% FY YoY revenue growth, while generating substantial $7.8B in TTM free cash flow. The crux lies in the enduring need for integrated financial and marketing solutions for small and mid-market businesses, ensuring sticky, recurring revenue streams.
Moat
Intuit's moat is built on high switching costs inherent in its core offerings like QuickBooks, which deeply embeds into small and mid-market business operations for financial management and payroll. The 22.2% ROE reflects pricing power derived from category leadership and the mission-critical nature of these services, making it difficult for competitors to dislodge established users. Furthermore, the integration of Mailchimp and Credit Karma creates a broader ecosystem, enhancing customer stickiness and data-driven insights.
Risk
Skeptics might point to the potential for increased competition in specific segments, particularly in consumer financial services or marketing automation, which could pressure Intuit's growth trajectory. Despite strong profitability, the company's P/E (TTM) of 16.6, while reasonable for its growth, could be vulnerable if the 15.6% revenue growth shows signs of deceleration. A sustained decline in new customer acquisition for QuickBooks or Mailchimp, leading to a noticeable drop in reported revenue growth rates, would confirm the bear case.
Horizon
1-3 yr $486.61 (32-analyst consensus) — multiple re-rating thesis requires a catalyst. 5 yr $614.33 at ~18% CAGR — dividend + buyback compounding. 10 yr $787.87 if the moat survives secular pressure.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Score history · INTU
Trend
-0.1 over 14 daily scores
From 89.5 (Jun 22) → 89.4 (now)
One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.
Position sizing · INTU
$
%
%
Shares to buy
7
Position size
$1,914
3.8% of portfolio
Stop price
$205.03
25% below $273.38
$ at risk if stopped
$478.41
budget $500.00 · 1% of portfolio
Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.
Intuit Inc. (INTU): score, valuation & FAQ
Intuit Inc. (INTU) is a Software - Application company that scores 89.4 out of 100 on the Bull Rankings quality-growth model — a strong reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are P/E (A-), PEG (A-) and FCF (B+). On valuation, INTU sits about 49% below our discounted-cash-flow fair value (a margin of safety).
Is INTU a good stock to buy?
Bull Rankings scores INTU 89.4 out of 100 on its quality-growth model, which is a strong reading. That is driven by P/E (A-), PEG (A-) and FCF (B+). A score is a quantitative screen of Intuit Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does INTU score 89.4 on Bull Rankings?
The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). INTU earns its highest marks on P/E (A-), PEG (A-) and FCF (B+). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.
Is INTU overvalued or undervalued?
Based on $273.38, INTU sits about 49% below our discounted-cash-flow fair value (a margin of safety). It trades at a 16.7x× P/E (graded A-). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in INTU?
Skeptics might point to the potential for increased competition in specific segments, particularly in consumer financial services or marketing automation, which could pressure Intuit's growth trajectory. Despite strong profitability, the company's P/E (TTM) of 16.6, while reasonable for its growth, could be vulnerable if the 15.6% revenue growth shows signs of deceleration. A sustained decline in new customer acquisition for QuickBooks or Mailchimp, leading to a noticeable drop in reported revenue growth rates, would confirm the bear case.
Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial adviser.