Bull Rankings model

Flutter Entertainment plc (FLUT) stock analysis

Gambling. Scored on the same transparent model behind the daily rankings.

Sports Betting & Gaming
★
FLUT
Flutter Entertainment plc · Gambling
32.2Score
$79.78Oct 9 close$13.8B
1Y Target$133.06Analyst consensus · 32 analysts
5Y Target$232.72Compound horizon
10Y Target$415.91Long-dated conviction
FCF$1.2bTTM · 06/26
C+
FCF $1.2b — respectable but not differentiating · TTM from SEC filings (OCF − CapEx), four quarters to 06/26.
Rev+15.2%TTM YoY
B+
Revenue +15.2% — above sector median, healthy trajectory · Latest four quarters of revenue vs the four before them, from SEC filings.
D/E1.34
C+
D/E 1.34 — above the Consumer Cyclical debt median (≈75th pctile)
P/S*0.8x
B+
P/S 0.8x — below the Consumer Cyclical median (≈40th pctile)
PEG0.19
A
PEG 0.19 — exceptional; paying well under fair value for growth

* P/S replaces P/E — no positive earnings to divide by

Targets: 1-year is analyst consensus where covered, 5- and 10-year are model estimates; the DCF is a cross-check, not a target. Methodology

Quality-growth score · 32.2
Quality28.9
Growth50.0
Value23.2
Why this score
  • Cyclical growth
Entry · Margin of safety
52-week rangeNear 52-week low
69% off the 12-month high
vs DCF fair value35% belowest. fair value ~$123
What the price assumes: free cash flow shrinking about 1% next year, then recovering toward 4% a year by year ten — vs a starting rate of ~15% our model takes as the middle of three readings — analyst estimates, last year's revenue growth, and the company's own multi-year record.
Quality signals
Gross profitability26% · Bgross profit ÷ total assets — not in the score
ROIC-2.4% · Freturn on invested capital — leads the quality score

Model-generatedWritten from the fundamentals then; figures in the text are as of that day, today's are above · Editorial standards

Why now
Flutter’s U.S. sportsbook and iGaming products—led by FanDuel and PokerStars—are compounding at +15.2% revenue growth while generating $1.2B in trailing free cash flow, a figure that has expanded even as margins compress. The PEG ratio of 0.19 says the market isn’t paying for growth; it’s pricing in a 4%/yr FCF growth perpetuity, which is cheap for a company with a duopoly-like position in U.S. online sports betting. The crux is simple: if FanDuel’s share in the U.S. sports betting market holds, the cash machine keeps running.
Moat
FanDuel’s early-mover advantage in U.S. online sports betting created a flywheel: high user engagement and a marketing war chest that competitors can’t match. The Betfair exchange’s network effect—where liquidity begets more liquidity—locks in high-margin trading revenue, while PokerStars’ global poker ecosystem acts as a loss-leader for higher-margin casino games. These aren’t just brands; they’re structural cost advantages in customer acquisition and retention.
Risk
A debt-to-equity of 1.34 and negative ROE of -9.9% expose Flutter to a refinancing crunch or margin pressure if U.S. sports betting growth slows below 10%. The bear case hinges on FanDuel’s share slipping below 25% in the next two years—signaled by a sustained drop in marketing ROI below 2.5x or a regulatory crackdown on bonus offers. That’s the concrete signal: if FanDuel’s U.S. EBITDA margin falls below 15%, the bull thesis collapses.
Horizon
1-3 yr $133.06 (32-analyst consensus) — catalyst-driven; binary events dominate. 5 yr $232.72 — requires the platform / technology to reach commercial scale. 10 yr $415.91 — return distribution heavily skewed.

FLUT vs the Top Picks average

PillarFLUTBook avgDiff
Quality2983-54
Growth5089-39
Value2376-53

Average of today's Top 30 (mean score 82.6); size and sector limits also decide the book.

Trend
-18.8 over 82 daily scores
From 51.0 (Jun 22) → 32.2 (now)

One point per daily run; read From → To for the actual range.

FLUT at a glance

THE BULL RANKINGS SCORECARD32.2/ 100 · BULL SCOREPEER MEDIANQUALITY28.9GROWTH50.0VALUE23.2Reverse-DCF · Price implies roughly no growth from here.
PRICE vs OUR DCF FAIR VALUE$106$150FAIR-VALUE RANGE$79.8PRICEOur DCF fair value ~$123 · price $79.8 is 35% below it.
PRICE IN ITS 52-WEEK RANGE$79.8LOW $73.5HIGH $255Trading near its 52-week low ($73.5–$255).
ONE-YEAR MOVE VS ITS BETAFLATThis stock-66%Trailing one-year price change. Price history is not an inputto the Bull Rankings score.

Same audited fundamentals as the score, unless a card says otherwise.

Analyst estimate revisions

30-day change-5.3%
90-day change-22.4%
Forward EPS estimate$7.03

Over the last 90 days, what analysts expect FLUT to earn is materially lower (-22.4%). The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.

Estimates move both ways and are not part of the Bull Rankings score. Biggest movers →

Shares to buy
25
Position size
$1,995
4.0% of portfolio
Stop price
$59.84
25% below $79.78
$ at risk if stopped
$498.63
budget $500.00 · 1% of portfolio

Math only: excludes commissions, slippage and gap risk. Inputs stay in your browser.

The Bull Rankings deep dive

Analysis as of · figures are as written that day and are not updated. Today's numbers are in the cards above.

Written by the Bull Rankings model from fundamentals as of , and checked against those figures. How we source & verify every figure →

The Bull Rankings scorecard — our quality-growth score is 50.3 / 100, built from three pillars scored 0–100: Quality 29, Growth 50, Value 88 (valuation is judged against sector peers). At today's price, our reverse-DCF read says the market is implicitly betting on free-cash-flow growth of about 3% a year, holding there through year ten — a gauge of how much optimism is already in the stock.

THE BULL RANKINGS SCORECARD50.3/ 100 · BULL SCOREPEER MEDIANQUALITY28.9GROWTH50.0VALUE88.3Reverse-DCF · Price implies ~3% growth a year from here.

The thesis

Flutter Entertainment’s price is a discount to a growth‑only valuation. The Bull Rankings model gives it a 50.3/100 quality‑growth score, with Value at 88, Growth at 50 and Quality at 29. Value is the story: the company trades at a P/S of 1, below the sector median, yet its revenue is rising 15.2 % YoY. The implied free‑cash‑flow growth of ~3 % per year from the reverse‑DCF is modest compared to the 15.2 % revenue expansion, meaning the market is pricing in a sharp slowdown in cash-flow growth. If revenue keeps accelerating, the stock sits on a steep upside; if it stalls, the price already allows for much of that.

What the business actually is

PROFITABILITY & RETURNSNET MARGIN-5%ROIC-2.4%ROE-9.9%GROSS PROFIT / ASSETS25.8%Not yet profitable on invested capital — a growth or turnaround bet.

Flutter is a global sports betting and gaming conglomerate. It owns FanDuel, TVG, Betfair, Paddypower, PokerStars, and other branded sites. Revenue streams split across sports betting (Betfair exchanges, daily fantasy, horse racing under TVG), iGaming (blackjack, roulette, slots, poker, rummy), and lottery products. The U.S., U.K., Ireland, Australia, Italy, and other markets provide the geographic breadth. The most dynamic engine is the sports‑betting arm, where FanDuel leads the U.S. market and Paddy Power and Sky Bet anchor the U.K., while Betfair remains a global exchange leader.

Why it can (or can't) keep compounding

The moat is brand‑driven network effects. FanDuel and TVG command large, loyal user bases that generate high engagement and cross‑sell across product lines. The company’s platform integration—betting, iGaming, and lottery—creates cross‑sell opportunities that competitors cannot replicate without significant time and capital. Return on capital is modest, but the high customer acquisition cost is offset by lifetime value, and the company’s debt‑to‑equity of 1.34 is manageable given its free‑cash‑flow of $1.2 b. The model’s “Cyclical growth (caution)” signal warns that the business is still sensitive to regulatory cycles and consumer spending swings, but the breadth of markets mitigates this risk.

The valuation question

PRICE vs OUR DCF FAIR VALUE$121$237FAIR-VALUE RANGE$101PRICEOur DCF fair value ~$159 · price $101 is 58% below it.

At $100.65, the stock trades at a P/S of 1, which is low for a growth‑oriented gambling firm. The reverse‑DCF suggests the market expects only 3 % free‑cash‑flow growth (in year one, holding at 3% a year through year ten), far below the 15.2 % revenue growth. This gap indicates the price assumes cash‑flow growth well below the revenue trend. If revenue continues to climb, the stock will look even cheaper. Conversely, if the company’s free‑cash‑flow growth stalls, the low price will look deserved.

The bear case

The most damning number is the negative profit margin of –5 % and a ROE of –9.9 %. These figures show the company is still losing money on a reported basis, and the debt‑to‑equity of 1.34 could become a burden if interest rates climb. A sharp downturn in consumer betting spend—triggered by regulatory tightening or a prolonged economic slowdown—could erode margins further. If the company cannot turn its free‑cash‑flow into profitability, the low P/S will not be enough to justify the upside implied by revenue growth.

What would change our mind

QUALITY VS GROWTHweaker quality →strongerfasterslowergrowthFLUTFast growth on a weaker quality base.
  1. Profitability turnaround: If Flutter posts a positive margin or ROE above 0 % within the next 12 months, the quality pillar would jump from 29 to a more respectable level, reinforcing the growth thesis.
  2. Debt reduction: A drop in debt‑to‑equity below 1.0 would improve financial flexibility and reduce the risk of a liquidity crunch, strengthening the valuation case.
  3. Revenue growth slowdown: Should revenue growth fall below 10 % YoY, the case that the price is too pessimistic would weaken, and the stock could be re‑priced downward.

The Bull Rankings model’s 50.3/100 score, anchored by a high Value pillar and a weak Quality pillar, paints a picture of a company that is cheap relative to its growth potential but still struggling to convert that growth into profit. The upside hinges on whether Flutter can sustain its revenue momentum while turning the corner on profitability.

Flutter Entertainment plc (FLUT): score, valuation & FAQ

Flutter Entertainment plc (FLUT) is a Gambling company that scores 32.2 out of 100 on the Bull Rankings quality-growth model — a weak reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.

Its strongest graded signals are PEG (A), Rev (B+) and P/S (B+). On valuation, FLUT sits about 35% below our discounted-cash-flow fair value (a margin of safety) — the current price implies free cash flow shrinking about 1% next year, then recovering toward 4% a year by year ten.

Is FLUT a good stock to buy?

Bull Rankings scores FLUT 32.2 out of 100 on its quality-growth model, which is a weak reading. That is driven by PEG (A), Rev (B+) and P/S (B+). A score is a quantitative screen of Flutter Entertainment plc's fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.

Why does FLUT score 32.2 on Bull Rankings?

The score leans on growth at 50.0 out of 100, with value the weakest pillar at 23.2 — the three combine geometrically, so a weak one cannot be papered over by a strong one. FLUT earns its highest marks on PEG (A), Rev (B+) and P/S (B+). Each signal is graded against sector-aware thresholds rather than one absolute bar, so FLUT is measured against Gambling peers, not against the market as a whole.

Is FLUT overvalued or undervalued?

Based on $79.78, FLUT sits about 35% below our discounted-cash-flow fair value (a margin of safety) — the current price implies free cash flow shrinking about 1% next year, then recovering toward 4% a year by year ten. Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.

What are the main risks of investing in FLUT?

A debt-to-equity of 1.34 and negative ROE of -9.9% expose Flutter to a refinancing crunch or margin pressure if U.S. sports betting growth slows below 10%. The bear case hinges on FanDuel’s share slipping below 25% in the next two years—signaled by a sustained drop in marketing ROI below 2.5x or a regulatory crackdown on bonus offers. That’s the concrete signal: if FanDuel’s U.S. EBITDA margin falls below 15%, the bull thesis collapses.

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