Zebra Technologies Corporation · Communication Equipment
FCF$836mC+
Rev+9.2%B
D/E0.82C+
P/E35.2xB
PEG0.63A-
65.3Score
$291.64$13.9B
1Y Target$332.44Analyst consensus · 16 analysts
5Y Target$486.72Compound horizon
10Y Target$722.02Long-dated conviction
FCF$836mTTMC+
FCF $836m — respectable but not differentiating
Rev+9.2%TTM YoYB
Revenue +9.2% — at or above S&P median
D/E0.82C+
D/E 0.82 — above the Technology debt median (≈75th pctile)
P/E35.2xB
P/E 35.2 — near the Technology median (≈60th pctile)
PEG0.63A-
PEG 0.63 — strong; Lynch's preferred zone
Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.
Quality-growth score · 65.3
Quality0.67
Growth0.59
Value0.70
Why this score
Buying back stock
Entry · Margin of safety
52-week rangeMid-range
17% off the 12-month high
vs DCF fair value37% aboveest. fair value ~$213
What the price assumes: free cash flow compounding at ~16% a year for the next decade — vs the ~12% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability32% · B+gross profit ÷ total assets (Novy-Marx)
ROIC9.6% · Breturn on invested capital — not score-weighted
Why now
Communication Equipment · market cap $13.9b. 17% off the 52-week high of $350.64. PEG 0.63 — paying under fair value for the growth rate. 16 sell-side analysts rate this a Buy with a mean 1-yr target of $332.44 (implying +14% upside).
Moat
ROE 12% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 200% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Beta 1.58 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. Trailing P/E 35x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Horizon
1-3 yr $332.44 (16-analyst consensus) — fundamentals + valuation re-rating. 5 yr $486.72 at ~11% CAGR — compounding case rests on the competitive position widening. 10 yr $722.02 if current growth sustains into durable earnings power.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
ZBRA vs the Top Picks average
Pillar
ZBRA
Book avg
Diff
Quality
0.67
0.83
-0.16
Growth
0.59
0.91
-0.31
Value
0.70
0.75
-0.05
Averaged across the 30 names in today's Top Picks (mean score 81.8). A name can beat these averages and still be absent from the book — it also applies concentration limits.
Score history · ZBRA
Trend
-2.0 over 34 daily scores
From 67.3 (Jun 22) → 65.3 (now)
One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.
Position sizing · ZBRA
$
%
%
Shares to buy
6
Position size
$1,750
3.5% of portfolio
Stop price
$218.73
25% below $291.64
$ at risk if stopped
$437.46
budget $500.00 · 1% of portfolio
Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.
Zebra Technologies Corporation (ZBRA) is a Communication Equipment company that scores 65.3 out of 100 on the Bull Rankings quality-growth model — a solid, above-average reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are PEG (A-). On valuation, ZBRA sits about 37% above our discounted-cash-flow fair value — the current price implies roughly 16% annual free-cash-flow growth over the next decade.
Is ZBRA a good stock to buy?
Bull Rankings scores ZBRA 65.3 out of 100 on its quality-growth model, which is a solid, above-average reading. That is driven by PEG (A-). A score is a quantitative screen of Zebra Technologies Corporation's fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does ZBRA score 65.3 on Bull Rankings?
The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). ZBRA earns its highest marks on PEG (A-). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.
Is ZBRA overvalued or undervalued?
Based on $291.64, ZBRA sits about 37% above our discounted-cash-flow fair value — the current price implies roughly 16% annual free-cash-flow growth over the next decade. It trades at a 35.2x× P/E (graded B). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in ZBRA?
Beta 1.58 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. Trailing P/E 35x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial adviser.