P/S 1.7x — cheaper than most Technology peers (≈25th pctile)
PEG0.24A
PEG 0.24 — exceptional; paying well under fair value for growth
Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.
Quality-growth score · 80.4
Quality65.2
Growth81.5
Value97.9
Why this score
Buying back stock
Entry · Margin of safety
52-week rangeNear 52-week low
57% off the 12-month high
vs DCF fair value75% belowest. fair value ~$333
What the price assumes: free cash flow compounding at ~-19% a year for the next decade — vs the ~25% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability52% · Agross profit ÷ total assets (Novy-Marx)
Model-generatedGenerated by the Bull Rankings model from this company's reported fundamentals, and checked against the figures shown above.
Why now
The bull case hinges on Wix’s high‑value proposition: its drag‑and‑drop Wix Editor and the enterprise‑grade Wix Studio give creators a frictionless path to premium sites, fueling a 13.2% YoY revenue growth while the platform churns $564 m of free cash flow and trades at a cheap P/S of 2. Our Bull Rankings model flags Value as the strongest pillar (98), meaning the market is undervaluing this growth engine, and the analyst consensus 1‑yr target of $75.55 already reflects a modest upside. The thesis rests on the continued compounding of web‑creation spend into Wix’s ecosystem.
Moat
Wix’s moat lives in its integrated no‑code/low‑code stack—Velo by Wix and the Wix App Market create a self‑reinforcing ecosystem where developers and merchants lock in each other, raising switching costs for users who have built custom apps and integrations. This network effect is hard for pure‑play website builders to replicate quickly.
Risk
The bear case centers on the weak quality score (65) and a negative ROE of -13.8%, indicating that the business currently destroys shareholder equity despite modest profit margins of 2.5%. The Bull Rankings reverse‑DCF shows the current price assumes a -16% annual free‑cash‑flow decline, far below the 13.2% revenue growth, so any slowdown or margin compression would validate the downside. A breach of the 52‑week low ($40.16) would trigger a sell‑off and confirm the quality concerns.
Horizon
1-3 yr $77.45 (20-analyst consensus) — catalyst-driven; binary events dominate. 5 yr $135.46 — requires the platform / technology to reach commercial scale. 10 yr $242.09 — return distribution heavily skewed.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
WIX vs the Top Picks average
Pillar
WIX
Book avg
Diff
Quality
0.65
0.84
-0.19
Growth
0.81
0.87
-0.06
Value
0.98
0.76
+0.22
Averaged across the 30 names in today's Top Picks (mean score 81.5). A name can beat these averages and still be absent from the book — it also applies concentration limits.
Score history · WIX
Trend
+8.4 over 48 daily scores
From 72.0 (Jun 22) → 80.4 (now)
One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.
Analyst estimate revisions
30-day change
-7.4%
90-day change
-7.5%
Forward EPS estimate
$6.84
Over the last 90 days, what analysts expect WIX to earn is materially lower (-7.5%). The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.
A rising estimate means expectations are improving, not that the price has failed to keep up — and estimates get cut as readily as they get raised. It is not part of the Bull Rankings score. Biggest movers across the market →
Position sizing · WIX
$
%
%
Shares to buy
24
Position size
$1,970
3.9% of portfolio
Stop price
$61.55
25% below $82.07
$ at risk if stopped
$492.42
budget $500.00 · 1% of portfolio
Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.
Wix.com Ltd. (WIX): score, valuation & FAQ
Wix.com Ltd. (WIX) is a Software - Infrastructure company that scores 80.4 out of 100 on the Bull Rankings quality-growth model — a strong reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are PEG (A), P/S (A-) and Rev (B+). On valuation, WIX sits about 75% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly -19% annual free-cash-flow growth over the next decade.
Is WIX a good stock to buy?
Bull Rankings scores WIX 80.4 out of 100 on its quality-growth model, which is a strong reading. That is driven by PEG (A), P/S (A-) and Rev (B+). A score is a quantitative screen of Wix.com Ltd.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does WIX score 80.4 on Bull Rankings?
The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). WIX earns its highest marks on PEG (A), P/S (A-) and Rev (B+). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.
Is WIX overvalued or undervalued?
Based on $82.07, WIX sits about 75% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly -19% annual free-cash-flow growth over the next decade. Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in WIX?
The bear case centers on the weak quality score (65) and a negative ROE of -13.8%, indicating that the business currently destroys shareholder equity despite modest profit margins of 2.5%. The Bull Rankings reverse‑DCF shows the current price assumes a -16% annual free‑cash‑flow decline, far below the 13.2% revenue growth, so any slowdown or margin compression would validate the downside. A breach of the 52‑week low ($40.16) would trigger a sell‑off and confirm the quality concerns.
Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial advisor.