Stock analysis · Bull Rankings model

SO analysis

Southern Company (The)Utilities - Regulated Electric. Scored on the same transparent model behind the daily rankings.

SO
Southern Company (The) · Utilities - Regulated Electric
FCF-$3.5bF
Rev+8.3%B
D/E1.82C+
P/S3.4xC+
PEG2.35C
55.9Score
$88.94$102.3B
1Y Target$100.45Analyst consensus · 19 analysts
5Y Target$175.68Compound horizon
10Y Target$313.98Long-dated conviction
FCF-$3.5bTTM
F
FCF is negative (-$3.5b) — cash-burning phase; acceptable only for pre-profit spec names
Rev+8.3%TTM YoY
B
Revenue +8.3% — at or above S&P median
D/E1.82
C+
D/E 1.82 — above the Utilities debt median (≈75th pctile)
P/S3.4x
C+
P/S 3.4x — above the Utilities median (≈75th pctile)
PEG2.35
C
PEG 2.35 — expensive relative to growth rate

Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.

Quality-growth score · 55.9
Quality57.1
Growth72.3
Value42.3
Why this score
  • Durable high returns
  • Diluting shareholders
Entry · Margin of safety
52-week rangeNear 52-week low
12% off the 12-month high
Quality signals · context only
ROIC13.9% · B+return on invested capital — not score-weighted

Model-generatedGenerated by the Bull Rankings model from this company's reported fundamentals, and checked against the figures shown above.

Why now
Utilities - Regulated Electric · market cap $102.3b. 12% off the 52-week high of $100.84. 19 sell-side analysts rate this a Hold with a mean 1-yr target of $100.45 (implying +13% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 11% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. $102.3b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Free cash flow is negative (-$3.5b) — capital raises or debt issuance likely required; dilution / leverage risk.
Horizon
1-3 yr $100.45 (19-analyst consensus) — catalyst-driven; binary events dominate. 5 yr $175.68 — requires the platform / technology to reach commercial scale. 10 yr $313.98 — return distribution heavily skewed.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

SO vs the Top Picks average

PillarSOBook avgDiff
Quality0.570.84-0.27
Growth0.720.84-0.12
Value0.420.78-0.36

Averaged across the 30 names in today's Top Picks (mean score 81.5). A name can beat these averages and still be absent from the book — it also applies concentration limits.

Trend
+1.3 over 45 daily scores
From 54.6 (Jun 22) → 55.9 (now)

One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.

Analyst estimate revisions

30-day change+0.1%
90-day change+0.1%
Forward EPS estimate$4.92

Over the last 90 days, what analysts expect SO to earn is essentially unchanged. The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.

A rising estimate means expectations are improving, not that the price has failed to keep up — and estimates get cut as readily as they get raised. It is not part of the Bull Rankings score. Biggest movers across the market →

Shares to buy
22
Position size
$1,957
3.9% of portfolio
Stop price
$66.70
25% below $88.94
$ at risk if stopped
$489.17
budget $500.00 · 1% of portfolio

Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.

Southern Company (The) (SO): score, valuation & FAQ

Southern Company (The) (SO) is a Utilities - Regulated Electric company that scores 55.9 out of 100 on the Bull Rankings quality-growth model — a middling reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.

The model flags FCF (F) as weaker areas.

Is SO a good stock to buy?

Bull Rankings scores SO 55.9 out of 100 on its quality-growth model, which is a middling reading. A score is a quantitative screen of Southern Company (The)'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.

Why does SO score 55.9 on Bull Rankings?

The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). SO grades middle-of-pack across the strip, and is held back by FCF (F). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.

Is SO overvalued or undervalued?

We don't compute a reliable discounted-cash-flow value for SO — typically because it is not yet consistently profitable or free-cash-flow positive — so its valuation rests on growth and price-to-sales rather than on earnings-based intrinsic value. Judge it on the trajectory of the business, not a single multiple.

What are the main risks of investing in SO?

Free cash flow is negative (-$3.5b) — capital raises or debt issuance likely required; dilution / leverage risk.

New to these metrics? The guides explain free cash flow, how the score works, and more in the learn hub — or run another name through the screener.

Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial advisor.

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