Rollins, Inc. — Personal Services. Scored on the same transparent model behind the daily rankings.
★
ROL
Rollins, Inc. · Personal Services
FCF$619mC+
Rev+9.9%B
D/E0.78B+
P/E34.4xC+
PEG2.89C
68Score
$37.80$18.2B
1Y Target$45.59Analyst consensus · 17 analysts
5Y Target$66.75Compound horizon
10Y Target$99.01Long-dated conviction
FCF$619mTTMC+
FCF $619m — respectable but not differentiating
Rev+9.9%TTM YoYB
Revenue +9.9% — at or above S&P median
D/E0.78B+
D/E 0.78 — below the Consumer Cyclical debt median (≈40th pctile)
P/E34.4xC+
P/E 34.4 — above the Consumer Cyclical median (≈75th pctile)
PEG2.89C
PEG 2.89 — expensive relative to growth rate
Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.
Quality-growth score · 68
Quality0.85
Growth0.81
Value0.45
Why this score
Raising its dividend
Durable high returns
Entry · Margin of safety
52-week rangeNear 52-week low
43% off the 12-month high
vs DCF fair value30% aboveest. fair value ~$29
What the price assumes: free cash flow compounding at ~14% a year for the next decade — vs the ~12% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability83% · Agross profit ÷ total assets (Novy-Marx)
ROIC27.1% · Areturn on invested capital — not score-weighted
Why now
Personal Services · market cap $18.2b. Down 43% from 52-week high of $66.14 — deep drawdown territory. 17 sell-side analysts rate this a Buy with a mean 1-yr target of $45.59 (implying +21% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 37% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 116% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Down 43% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Trailing P/E 34x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Horizon
1-3 yr $45.59 (17-analyst consensus) — fundamentals + valuation re-rating. 5 yr $66.75 at ~12% CAGR — compounding case rests on the competitive position widening. 10 yr $99.01 if current growth sustains into durable earnings power.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
ROL vs the Top Picks average
Pillar
ROL
Book avg
Diff
Quality
0.85
0.82
+0.03
Growth
0.81
0.90
-0.09
Value
0.45
0.75
-0.30
Averaged across the 30 names in today's Top Picks (mean score 81.8). A name can beat these averages and still be absent from the book — it also applies concentration limits.
Score history · ROL
Trend
+1.5 over 30 daily scores
From 66.4 (Jun 22) → 67.9 (now)
One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.
Position sizing · ROL
$
%
%
Shares to buy
52
Position size
$1,966
3.9% of portfolio
Stop price
$28.35
25% below $37.80
$ at risk if stopped
$491.40
budget $500.00 · 1% of portfolio
Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.
Rollins, Inc. (ROL): score, valuation & FAQ
Rollins, Inc. (ROL) is a Personal Services company that scores 68 out of 100 on the Bull Rankings quality-growth model — a solid, above-average reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are D/E (B+). On valuation, ROL sits about 30% above our discounted-cash-flow fair value — the current price implies roughly 14% annual free-cash-flow growth over the next decade.
Is ROL a good stock to buy?
Bull Rankings scores ROL 68 out of 100 on its quality-growth model, which is a solid, above-average reading. That is driven by D/E (B+). A score is a quantitative screen of Rollins, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does ROL score 68 on Bull Rankings?
The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). ROL earns its highest marks on D/E (B+). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.
Is ROL overvalued or undervalued?
Based on $37.80, ROL sits about 30% above our discounted-cash-flow fair value — the current price implies roughly 14% annual free-cash-flow growth over the next decade. It trades at a 34.4x× P/E (graded C+). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in ROL?
Down 43% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Trailing P/E 34x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial adviser.