Personal Services. Scored on the same transparent model behind the daily rankings.
★
ROL
Rollins, Inc. · Personal Services
67.9Score
$31.98Oct 9 close$15.4B
1Y Target$42.41Analyst consensus · 17 analysts
5Y Target$62.10Compound horizon
10Y Target$92.11Long-dated conviction
FCF$619mTTM · 06/26C+
FCF $619m — respectable but not differentiating · TTM from SEC filings (OCF − CapEx), four quarters to 06/26.
Rev+9.9%TTM YoYB
Revenue +9.9% — at or above S&P median · Latest four quarters of revenue vs the four before them, from SEC filings.
D/E0.78B
D/E 0.78 — near the Consumer Cyclical debt median (≈60th pctile)
P/E29.1xC
P/E 29.1 — expensive vs Consumer Cyclical peers (≈90th pctile)
PEG2.59C
PEG 2.59 — expensive relative to growth rate
Targets: 1-year is analyst consensus where covered, 5- and 10-year are model estimates; the DCF is a cross-check, not a target. Methodology
Quality-growth score · 67.9
Quality86.3
Growth70.3
Value51.7
Why this score
Raising its dividend
Durable high returns
Entry · Margin of safety
52-week rangeNear 52-week low
52% off the 12-month high
vs DCF fair value14% aboveest. fair value ~$28
What the price assumes: free cash flow growing about 10% next year, slowing to 4% a year by year ten — vs a starting rate of ~10% our model takes as the middle of three readings — analyst estimates, last year's revenue growth, and the company's own multi-year record.
Quality signals
Gross profitability83% · Agross profit ÷ total assets — not in the score
ROIC27.1% · Areturn on invested capital — leads the quality score
Model-generatedFrom reported fundamentals, checked against the figures above · Editorial standards
Why now
Personal Services · market cap $15.4b. Down 52% from 52-week high of $66.14 — deep drawdown territory. 17 sell-side analysts rate this a Hold with a mean 1-yr target of $42.41 (implying +33% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 37% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 116% of net income — earnings translate cleanly into cash.
Risk
Down 52% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Horizon
1-3 yr $42.41 (17-analyst consensus) — fundamentals + valuation re-rating. 5 yr $62.10 at ~14% CAGR — compounding case rests on the competitive position widening. 10 yr $92.11 if current growth sustains into durable earnings power.
ROL vs the Top Picks average
Pillar
ROL
Book avg
Diff
Quality
86
83
+3
Growth
70
89
-19
Value
52
76
-24
Average of today's Top 30 (mean score 82.6); size and sector limits also decide the book.
Score history · ROL
Trend
+1.5 over 80 daily scores
From 66.4 (Jun 22) → 67.9 (now)
One point per daily run; read From → To for the actual range.
ROL at a glance
Same audited fundamentals as the score, unless a card says otherwise.
Analyst estimate revisions
30-day change
-0.9%
90-day change
-7.5%
Forward EPS estimate
$1.29
Over the last 90 days, what analysts expect ROL to earn is materially lower (-7.5%). The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.
Estimates move both ways and are not part of the Bull Rankings score. Biggest movers →
Position sizing · ROL
$
%
%
Shares to buy
62
Position size
$1,983
4.0% of portfolio
Stop price
$23.98
25% below $31.98
$ at risk if stopped
$495.69
budget $500.00 · 1% of portfolio
Math only: excludes commissions, slippage and gap risk. Inputs stay in your browser.
Rollins, Inc. (ROL): score, valuation & FAQ
Rollins, Inc. (ROL) is a Personal Services company that scores 67.9 out of 100 on the Bull Rankings quality-growth model — a solid, above-average reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
On valuation, ROL sits about 14% above our discounted-cash-flow fair value — the current price implies free cash flow growing about 10% next year, slowing to 4% a year by year ten.
Is ROL a good stock to buy?
Bull Rankings scores ROL 67.9 out of 100 on its quality-growth model, which is a solid, above-average reading. A score is a quantitative screen of Rollins, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does ROL score 67.9 on Bull Rankings?
The score leans on quality at 86.3 out of 100, with value the weakest pillar at 51.7 — the three combine geometrically, so a weak one cannot be papered over by a strong one. ROL grades middle-of-pack across the graded signals. Each signal is graded against sector-aware thresholds rather than one absolute bar, so ROL is measured against Personal Services peers, not against the market as a whole.
Is ROL overvalued or undervalued?
Based on $31.98, ROL sits about 14% above our discounted-cash-flow fair value — the current price implies free cash flow growing about 10% next year, slowing to 4% a year by year ten. It trades at a 29.1x P/E (graded C). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in ROL?
Down 52% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.