Advertising Agencies. Scored on the same transparent model behind the daily rankings.
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WPP
WPP plc · Advertising Agencies
24.0Score
$25.38Oct 9 close$5.5B
1Y Target$23.83Analyst consensus · 3 analysts
5Y Target$41.68Compound horizon
10Y Target$74.50Long-dated conviction
FCF$1.2bTTM · 06/26C+
FCF $1.2b — respectable but not differentiating · Trailing twelve months to 06/26 (operating cash flow − capex).
Rev-8.1%FY YoYD
Revenue -8.1% — meaningful contraction · Latest fiscal year vs the prior one, from SEC filings — a trailing-twelve-month comparison couldn't be assembled from this company's filings.
D/E2.58C
D/E 2.58 — more levered than most Communication Services peers (≈90th pctile)
P/S*0.3xA
P/S 0.3x — cheapest decile in Communication Services (≈10th pctile)
PEG4.23D
PEG 4.23 — very expensive; pricing in best-case scenarios
* P/S replaces P/E — no positive earnings to divide by
Targets: 1-year is analyst consensus where covered, 5- and 10-year are model estimates; the DCF is a cross-check, not a target. Methodology
Quality-growth score · 24
Quality39.4
Growth14.4
Value28.2
Why this score
Cut its dividend
Foreign reporter (GBP)
Entry · Margin of safety
52-week rangeNear 52-week high
9% off the 12-month high
vs DCF fair value70% belowest. fair value ~$85
What the price assumes: free cash flow shrinking 25% or more next year, then recovering toward 4% a year by year ten — vs a starting rate of ~-5% our model takes as the middle of three readings — analyst estimates, last year's revenue growth, and the company's own multi-year record.
Quality signals
ROIC3.9% · Creturn on invested capital — leads the quality score
Model-generatedFrom reported fundamentals, checked against the figures above · Editorial standards
Why now
Advertising Agencies · market cap $5.5b. 9% off the 52-week high of $27.78. Revenue -8% — in contraction; any catalyst that reverses this triggers re-rating. 3 sell-side analysts publish a mean 1-yr target of $23.83 (implying -6% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
D/E 2.58 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Revenue contracting -8% — the operational turn is not yet visible in the top line. Currently unprofitable (margin -1.3%) — path to GAAP profitability is the core thesis risk.
Horizon
1-3 yr $23.83 (3-analyst consensus) — catalyst-driven; binary events dominate. 5 yr $41.68 — requires the platform / technology to reach commercial scale. 10 yr $74.50 — return distribution heavily skewed.
WPP vs the Top Picks average
Pillar
WPP
Book avg
Diff
Quality
39
83
-44
Growth
14
89
-75
Value
28
76
-48
Average of today's Top 30 (mean score 82.6); size and sector limits also decide the book.
Score history · WPP
Trend
+8.3 over 82 daily scores
From 15.7 (Jun 22) → 24.0 (now)
One point per daily run; read From → To for the actual range.
WPP at a glance
Same audited fundamentals as the score, unless a card says otherwise.
Analyst estimate revisions
30-day change
+7.9%
90-day change
+13.6%
Forward EPS estimate
$3.77
Over the last 90 days, what analysts expect WPP to earn is materially higher (+13.6%). The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.
Estimates move both ways and are not part of the Bull Rankings score. Biggest movers →
Position sizing · WPP
$
%
%
Shares to buy
78
Position size
$1,980
4.0% of portfolio
Stop price
$19.04
25% below $25.38
$ at risk if stopped
$494.91
budget $500.00 · 1% of portfolio
Math only: excludes commissions, slippage and gap risk. Inputs stay in your browser.
WPP plc (WPP): score, valuation & FAQ
WPP plc (WPP) is an Advertising Agencies company that scores 24 out of 100 on the Bull Rankings quality-growth model — a weak reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are P/S (A), while Rev (D) and PEG (D) rate weaker. On valuation, WPP sits about 70% below our discounted-cash-flow fair value (a margin of safety) — the current price implies free cash flow shrinking 25% or more next year, then recovering toward 4% a year by year ten.
Is WPP a good stock to buy?
Bull Rankings scores WPP 24 out of 100 on its quality-growth model, which is a weak reading. That is driven by P/S (A). A score is a quantitative screen of WPP plc's fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does WPP score 24 on Bull Rankings?
The score leans on quality at 39.4 out of 100, with growth the weakest pillar at 14.4 — the three combine geometrically, so a weak one cannot be papered over by a strong one. WPP earns its highest marks on P/S (A), and is held back by Rev (D) and PEG (D). Each signal is graded against sector-aware thresholds rather than one absolute bar, so WPP is measured against Advertising Agencies peers, not against the market as a whole.
Is WPP overvalued or undervalued?
Based on $25.38, WPP sits about 70% below our discounted-cash-flow fair value (a margin of safety) — the current price implies free cash flow shrinking 25% or more next year, then recovering toward 4% a year by year ten. Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in WPP?
D/E 2.58 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Revenue contracting -8% — the operational turn is not yet visible in the top line. Currently unprofitable (margin -1.3%) — path to GAAP profitability is the core thesis risk.