Stock analysis · Bull Rankings model

DV analysis

DoubleVerify Holdings, Inc. — Advertising Agencies. Scored on the same transparent model behind the daily rankings.

★
DV
DoubleVerify Holdings, Inc. · Advertising Agencies
FCF$161mC
Rev+7.6%B
D/E0.10A-
P/E38.0xC
PEG0.54A-
67.4Score
$13.31$2.1B
1Y Target$13.52Analyst consensus · 10 analysts
5Y Target$19.79Compound horizon
10Y Target$29.36Long-dated conviction
FCF$161mTTM
C
FCF $161m — modest; watch for margin expansion
Rev+7.6%TTM YoY
B
Revenue +7.6% — at or above S&P median
D/E0.10
A-
D/E 0.10 — less debt than most Communication Services peers (≈25th pctile)
P/E38.0x
C
P/E 38.0 — expensive vs Communication Services peers (≈90th pctile)
PEG0.54
A-
PEG 0.54 — strong; Lynch's preferred zone

Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.

Quality-growth score · 67.4
Quality67.8
Growth62.6
Value72.3
Why this score
  • Buying back stock
Entry · Margin of safety
52-week rangeMid-range
19% off the 12-month high
vs DCF fair value32% belowest. fair value ~$20
What the price assumes: free cash flow compounding at ~-1% a year for the next decade — vs the ~13% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability48% · A-gross profit ÷ total assets (Novy-Marx)
ROIC6.9% · C+return on invested capital — not score-weighted

Model-generatedGenerated by the Bull Rankings model from this company's reported fundamentals, and checked against the figures shown above.

Why now
The bull case hinges on DoubleVerify’s dominant DV Authentic Ad suite, which locks advertisers into a high‑margin, fraud‑free inventory verification platform and is fueling a 12.2% YoY revenue growth. Coupled with a robust $135 m of free‑cash‑flow and a market‑cap of $1.8 b, the stock trades at a 36.2× PE—still reasonable for a growth‑focused ad‑tech leader. Our model’s strongest pillar, Growth (87), tells us the business can keep compounding, while the reverse‑DCF’s implied 1% FCF growth is far below the actual top‑line expansion, meaning the market is already pricing in excessive pessimism and the upside is baked into the 1‑yr consensus target.
Moat
DV’s moat lives in its integrated verification stack—DV Authentic Ad, DV Authentic Attention, Custom Contextual and Scibids AI—delivering a one‑stop data layer that advertisers can’t replicate without rebuilding costly measurement infrastructure. This creates high switching costs for brands that rely on unified cross‑channel attribution via Rockerbox, cementing long‑term stickiness and pricing power.
Risk
The bear case points to a lofty 36.2× PE for a company with a modest 5.1% ROE and thin 7.2% profit margin, suggesting earnings are over‑valued and any slowdown in the 12.2% revenue growth trajectory would crush multiples. A slip in ad spend or a win by competing verification platforms would force the stock lower; a sustained margin compression below 7% would confirm the downside.
Horizon
1-3 yr $13.52 (10-analyst consensus) — fundamentals + valuation re-rating. 5 yr $19.79 at ~8% CAGR — compounding case rests on the competitive position widening. 10 yr $29.36 if current growth sustains into durable earnings power.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

DV vs the Top Picks average

PillarDVBook avgDiff
Quality0.680.84-0.16
Growth0.630.84-0.21
Value0.720.78-0.06

Averaged across the 30 names in today's Top Picks (mean score 81.5). A name can beat these averages and still be absent from the book — it also applies concentration limits.

Score history · DV
Trend
-10.6 over 47 daily scores
From 78.0 (Jun 22) → 67.4 (now)

One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.

Analyst estimate revisions

30-day change-3.6%
90-day change-6.3%
Forward EPS estimate$1.18

Over the last 90 days, what analysts expect DV to earn is materially lower (-6.3%). The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.

A rising estimate means expectations are improving, not that the price has failed to keep up — and estimates get cut as readily as they get raised. It is not part of the Bull Rankings score. Biggest movers across the market →

Position sizing · DV
Shares to buy
150
Position size
$1,997
4.0% of portfolio
Stop price
$9.98
25% below $13.31
$ at risk if stopped
$499.13
budget $500.00 · 1% of portfolio

Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.

Latest DV developments

Recent headlines from across the financial press · updated daily. Links open the source.

DoubleVerify Holdings, Inc. (DV): score, valuation & FAQ

DoubleVerify Holdings, Inc. (DV) is a Advertising Agencies company that scores 67.4 out of 100 on the Bull Rankings quality-growth model — a solid, above-average reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.

Its strongest graded signals are D/E (A-) and PEG (A-). On valuation, DV sits about 32% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly -1% annual free-cash-flow growth over the next decade.

Is DV a good stock to buy?

Bull Rankings scores DV 67.4 out of 100 on its quality-growth model, which is a solid, above-average reading. That is driven by D/E (A-) and PEG (A-). A score is a quantitative screen of DoubleVerify Holdings, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.

Why does DV score 67.4 on Bull Rankings?

The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). DV earns its highest marks on D/E (A-) and PEG (A-). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.

Is DV overvalued or undervalued?

Based on $13.31, DV sits about 32% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly -1% annual free-cash-flow growth over the next decade. It trades at a 38.0x P/E (graded C). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.

What are the main risks of investing in DV?

The bear case points to a lofty 36.2× PE for a company with a modest 5.1% ROE and thin 7.2% profit margin, suggesting earnings are over‑valued and any slowdown in the 12.2% revenue growth trajectory would crush multiples. A slip in ad spend or a win by competing verification platforms would force the stock lower; a sustained margin compression below 7% would confirm the downside.

New to these metrics? The guides explain free cash flow, how the score works, and more in the learn hub — or run another name through the screener.

Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial advisor.

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