Stock analysis · Bull Rankings model

PRG analysis

PROG Holdings, Inc.Rental & Leasing Services. Scored on the same transparent model behind the daily rankings.

PRG
PROG Holdings, Inc. · Rental & Leasing Services
FCF$319mC
Rev+0.4%C
D/E1.10C+
P/E14.8xA-
PEG0.93B+
57.9Score
$45.81$1.8B
1Y Target$53.43Analyst consensus · 7 analysts
5Y Target$67.45Compound horizon
10Y Target$86.51Long-dated conviction
FCF$319mTTM
C
FCF $319m — modest; watch for margin expansion
Rev+0.4%FY YoY
C
Revenue +0.4% — flat, mature phase or headwinds present · Computed from last two annual revenue figures (FY YoY).
D/E1.10
C+
D/E 1.10 — above the Industrials debt median (≈75th pctile)
P/E14.8x
A-
P/E 14.8 — cheaper than most Industrials peers (≈25th pctile)
PEG0.93
B+
PEG 0.93 — near fair value, classic Lynch benchmark (1.0)

Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.

Quality-growth score · 57.9
Quality0.65
Growth0.45
Value0.66
Why this score
  • Raising its dividend
Entry · Margin of safety
52-week rangeNear 52-week high
4% off the 12-month high
vs DCF fair value50% belowest. fair value ~$92
What the price assumes: free cash flow compounding at ~-9% a year for the next decade — vs the ~14% a year our model projects from current growth and analyst estimates.
Quality signals · context only
ROIC10.3% · Breturn on invested capital — not score-weighted
Why now
Rental & Leasing Services · market cap $1.8b. 4% off the 52-week high of $47.73. PEG 0.93 — paying under fair value for the growth rate. 7 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $53.43 (implying +17% upside).
Moat
ROE 18% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Beta 1.79 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
Horizon
1-3 yr $53.43 (7-analyst consensus) — multiple re-rating thesis requires a catalyst. 5 yr $67.45 at ~8% CAGR — dividend + buyback compounding. 10 yr $86.51 if the moat survives secular pressure.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

PRG vs the Top Picks average

PillarPRGBook avgDiff
Quality0.650.83-0.18
Growth0.450.91-0.46
Value0.660.75-0.08

Averaged across the 30 names in today's Top Picks (mean score 81.8). A name can beat these averages and still be absent from the book — it also applies concentration limits.

Trend
-4.0 over 34 daily scores
From 61.9 (Jun 22) → 57.9 (now)

One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.

Shares to buy
43
Position size
$1,970
3.9% of portfolio
Stop price
$34.36
25% below $45.81
$ at risk if stopped
$492.46
budget $500.00 · 1% of portfolio

Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.

PROG Holdings, Inc. (PRG): score, valuation & FAQ

PROG Holdings, Inc. (PRG) is a Rental & Leasing Services company that scores 57.9 out of 100 on the Bull Rankings quality-growth model — a middling reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.

Its strongest graded signals are P/E (A-) and PEG (B+). On valuation, PRG sits about 50% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly -9% annual free-cash-flow growth over the next decade.

Is PRG a good stock to buy?

Bull Rankings scores PRG 57.9 out of 100 on its quality-growth model, which is a middling reading. That is driven by P/E (A-) and PEG (B+). A score is a quantitative screen of PROG Holdings, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.

Why does PRG score 57.9 on Bull Rankings?

The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). PRG earns its highest marks on P/E (A-) and PEG (B+). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.

Is PRG overvalued or undervalued?

Based on $45.81, PRG sits about 50% below our discounted-cash-flow fair value (a margin of safety) — the current price implies roughly -9% annual free-cash-flow growth over the next decade. It trades at a 14.8x× P/E (graded A-). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.

What are the main risks of investing in PRG?

Beta 1.79 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.

New to these metrics? The guides explain free cash flow, how the score works, and more in the learn hub — or run another name through the screener.

Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial adviser.

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