Alphabet Inc. — Internet Content & Information. Scored on the same transparent model behind the daily rankings.
★
GOOG
Alphabet Inc. · Internet Content & Information
FCF$53.3bA
Rev+20.1%A-
D/E0.19A-
P/E17.8xB
PEG0.96B+
69.3Score
$355.84$4.4T
1Y Target$421.79Analyst consensus · 14 analysts
5Y Target$532.50Compound horizon
10Y Target$682.92Long-dated conviction
FCF$53.3bTTMA
FCF $53.3b — top-tier cash generation, rarefied air
Rev+20.1%TTM YoYA-
Revenue +20.1% — strong growth, well above S&P median (~7%)
D/E0.19A-
D/E 0.19 — less debt than most Communication Services peers (≈25th pctile)
P/E17.8xB
P/E 17.8 — near the Communication Services median (≈60th pctile)
PEG0.96B+
PEG 0.96 — near fair value, classic Lynch benchmark (1.0)
Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.
Quality-growth score · 69.3
Quality0.85
Growth0.66
Value0.59
Why this score
Durable high returns
Entry · Margin of safety
52-week rangeNear 52-week high
12% off the 12-month high
vs DCF fair value693% aboveest. fair value ~$45
What the price assumes: free cash flow compounding at ~54% a year for the next decade — vs the ~-5% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability29% · Bgross profit ÷ total assets (Novy-Marx)
ROIC15.8% · A-return on invested capital — not score-weighted
Model-generatedGenerated by the Bull Rankings model from this company's reported fundamentals, and checked against the figures shown above.
Why now
Internet Content & Information · market cap $4.4T. 12% off the 52-week high of $404.47. Revenue growing +20%, comfortably above the S&P median. PEG 0.96 — paying under fair value for the growth rate. 14 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $421.79 (implying +19% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.4T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
Horizon
1-3 yr $421.79 (14-analyst consensus) — multiple re-rating thesis requires a catalyst. 5 yr $532.50 at ~8% CAGR — dividend + buyback compounding. 10 yr $682.92 if the moat survives secular pressure.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
GOOG vs the Top Picks average
Pillar
GOOG
Book avg
Diff
Quality
0.85
0.83
in line
Growth
0.66
0.91
-0.25
Value
0.59
0.76
-0.17
Averaged across the 30 names in today's Top Picks (mean score 82.8). A name can beat these averages and still be absent from the book — it also applies concentration limits.
Score history · GOOG
Trend
+10.7 over 38 daily scores
From 58.6 (Jun 22) → 69.3 (now)
One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.
Position sizing · GOOG
$
%
%
Shares to buy
5
Position size
$1,779
3.6% of portfolio
Stop price
$266.88
25% below $355.84
$ at risk if stopped
$444.80
budget $500.00 · 1% of portfolio
Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.
Alphabet Inc. (GOOG): score, valuation & FAQ
Alphabet Inc. (GOOG) is a Internet Content & Information company that scores 69.3 out of 100 on the Bull Rankings quality-growth model — a solid, above-average reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are FCF (A), Rev (A-) and D/E (A-). On valuation, GOOG sits about 693% above our discounted-cash-flow fair value — the current price implies roughly 54% annual free-cash-flow growth over the next decade.
Is GOOG a good stock to buy?
Bull Rankings scores GOOG 69.3 out of 100 on its quality-growth model, which is a solid, above-average reading. That is driven by FCF (A), Rev (A-) and D/E (A-). A score is a quantitative screen of Alphabet Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does GOOG score 69.3 on Bull Rankings?
The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). GOOG earns its highest marks on FCF (A), Rev (A-) and D/E (A-). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.
Is GOOG overvalued or undervalued?
Based on $355.84, GOOG sits about 693% above our discounted-cash-flow fair value — the current price implies roughly 54% annual free-cash-flow growth over the next decade. It trades at a 17.8x× P/E (graded B). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in GOOG?
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial adviser.