Verdict: Side-by-side breakdown using the Bull Rankings model. GOOG scored 80.4, GOOGL scored 79.5 — GOOG leads.
Compare another set
GOOG
Alphabet Inc.
Internet Content & Information · Quality-Growth
80.4
$347.86 · $4.3T
fundamentals as of
Score gap
0.9
GOOG leads
GOOGL
Alphabet Inc.
Internet Content & Information · Quality-Growth
79.5
$351.66 · $4.3T
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestGOOG17.5x
Highest qualityGOOG84 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
GOOG
stronger →← stronger
GOOGL
84
Qualityreturns · margins · balance sheet
84
91
Growthrevenue & earnings expansion
91
68
Valuevaluation vs sector peers
66
GOOG is stronger on 1 of 3 pillars.
Fundamentals, head-to-head
GOOG
GOOGL
$53.3bA
FCF
$53.3bA
+20.1%A-
Rev
+20.1%A-
0.19A-
D/E
0.19A-
17.5xB
P/E
17.6xB
1.21B
PEG
1.22B
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GOOG
GOOGL
344% above
Price vs fair valuelower is cheaper
349% above
~54%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~54%/yr
-82%
1-yr DCF upside
-82%
-77%
5-yr DCF upside
-78%
-70%
10-yr DCF upside
-70%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
GOOG
Why this score
Durable high returns
GOOGL
Why this score
Durable high returns
The companies
GOOGAlphabet Inc.
Internet Content & Information · $347.86 · beta 1.21
Why now
Internet Content & Information · market cap $4.3T. 14% off the 52-week high of $404.47. Revenue growing +20%, comfortably above the S&P median. 14 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $420.36 (implying +21% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.3T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
GOOGLAlphabet Inc.
Internet Content & Information · $351.66 · beta 1.21
Why now
Internet Content & Information · market cap $4.3T. 14% off the 52-week high of $408.61. Revenue growing +20%, comfortably above the S&P median. 54 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $429.47 (implying +22% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.3T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
GOOG leads GOOGL by 0.5 points (81.6 to 81.1).
Our AI analyst is busy right now, so this verdict is drawn directly from the pillars, grades and DCF above.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Common questions
Is GOOG or GOOGL the better stock?
GOOG scores higher: GOOG 80.4, GOOGL 79.5 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
How are GOOG and GOOGL scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.