Stock analysis · Bull Rankings model

CELH analysis

Celsius Holdings, Inc.Beverages - Non-Alcoholic. Scored on the same transparent 7-signal model behind the daily rankings.

CELH
Celsius Holdings, Inc. · Beverages - Non-Alcoholic
FCF$293mC
Rev+85.5%A
D/E0.22A-
P/E71.0xD
PEG0.34A
73.6Score
$30.52$7.8B
1Y Target$58.24Analyst consensus · 21 analysts
5Y Target$85.27Compound horizon
10Y Target$126.49Long-dated conviction
FCF$293mTTM
C
FCF $293m — modest; watch for margin expansion
Rev+85.5%TTM YoY
A
Revenue +85.5% — hypergrowth, top decile
D/E0.22
A-
D/E 0.22 — less debt than most Consumer Defensive peers (≈25th pctile)
P/E71.0x
D
P/E 71.0 — most expensive decile in Consumer Defensive (≈95th pctile)
PEG0.34
A
PEG 0.34 — exceptional; paying well under fair value for growth

Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.

Quality-growth score · 73.6
Quality0.65
Growth1.00
Value0.61
Entry · Margin of safety
52-week rangeNear 52-week low
54% off the 12-month high
vs DCF fair value9% aboveest. fair value ~$28
What the price assumes: free cash flow compounding at ~16% a year for the next decade — vs the ~24% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability29% · Bgross profit ÷ total assets (Novy-Marx)
ROIC9.3% · Breturn on invested capital — not score-weighted
Why now
Beverages - Non-Alcoholic · market cap $7.8b. Down 54% from 52-week high of $66.74 — deep drawdown territory. Revenue growing +86% — in hypergrowth territory. PEG 0.34 — paying under fair value for the growth rate. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $58.24 (implying +91% upside).
Moat
ROE 14% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 169% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Trailing P/E 71.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 54% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Horizon
1-3 yr $58.24 (21-analyst consensus) — fundamentals + valuation re-rating. 5 yr $85.27 at ~23% CAGR — compounding case rests on the competitive position widening. 10 yr $126.49 if current growth sustains into durable earnings power.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Trend
-0.2 over 15 daily scores
From 73.8 (Jun 22) → 73.6 (now)

One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.

Shares to buy
65
Position size
$1,984
4.0% of portfolio
Stop price
$22.89
25% below $30.52
$ at risk if stopped
$495.95
budget $500.00 · 1% of portfolio

Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.

Celsius Holdings, Inc. (CELH): score, valuation & FAQ

Celsius Holdings, Inc. (CELH) is a Beverages - Non-Alcoholic company that scores 73.6 out of 100 on the Bull Rankings quality-growth model — a solid, above-average reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.

Its strongest graded signals are Rev (A), PEG (A) and D/E (A-), while P/E (D) rate weaker. On valuation, CELH sits about 9% above our discounted-cash-flow fair value — the current price implies roughly 16% annual free-cash-flow growth over the next decade.

Is CELH a good stock to buy?

Bull Rankings scores CELH 73.6 out of 100 on its quality-growth model, which is a solid, above-average reading. That is driven by Rev (A), PEG (A) and D/E (A-). A score is a quantitative screen of Celsius Holdings, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.

Why does CELH score 73.6 on Bull Rankings?

The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). CELH earns its highest marks on Rev (A), PEG (A) and D/E (A-), and is held back by P/E (D). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.

Is CELH overvalued or undervalued?

Based on $30.52, CELH sits about 9% above our discounted-cash-flow fair value — the current price implies roughly 16% annual free-cash-flow growth over the next decade. It trades at a 71.0x× P/E (graded D). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.

What are the main risks of investing in CELH?

Trailing P/E 71.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 54% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.

New to these metrics? The guides explain free cash flow, how the score works, and more in the learn hub — or run another name through the screener.

Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial adviser.

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