D/E 0.78 — above the Technology debt median (≈75th pctile)
P/E35.5xB
P/E 35.5 — near the Technology median (≈60th pctile)
PEG2.46C
PEG 2.46 — expensive relative to growth rate
Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.
Quality-growth score · 53.8
Quality0.84
Growth0.76
Value0.24
Why this score
Durable high returns
Entry · Margin of safety
52-week rangeNear 52-week high
10% off the 12-month high
vs DCF fair value115% aboveest. fair value ~$144
What the price assumes: free cash flow compounding at ~25% a year for the next decade — vs the ~8% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability59% · Agross profit ÷ total assets (Novy-Marx)
ROIC64.4% · Areturn on invested capital — not score-weighted
Why now
Consumer Electronics · market cap $4.5T. 10% off the 52-week high of $344.57. Revenue growing +14%, comfortably above the S&P median. 41 sell-side analysts rate this a Buy with a mean 1-yr target of $324.01 (implying +4% upside).
Moat
Net margin 28% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. FCF converts 106% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $4.5T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Trailing P/E 35x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Horizon
1-3 yr $324.01 (41-analyst consensus) — fundamentals + valuation re-rating. 5 yr $474.39 at ~9% CAGR — compounding case rests on the competitive position widening. 10 yr $703.72 if current growth sustains into durable earnings power.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
AAPL vs the Top Picks average
Pillar
AAPL
Book avg
Diff
Quality
0.84
0.84
in line
Growth
0.76
0.92
-0.16
Value
0.24
0.75
-0.51
Averaged across the 30 names in today's Top Picks (mean score 82.6). A name can beat these averages and still be absent from the book — it also applies concentration limits.
Score history · AAPL
Trend
+1.4 over 36 daily scores
From 52.4 (Jun 22) → 53.8 (now)
One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.
Position sizing · AAPL
$
%
%
Shares to buy
6
Position size
$1,866
3.7% of portfolio
Stop price
$233.25
25% below $311.00
$ at risk if stopped
$466.50
budget $500.00 · 1% of portfolio
Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.
Apple Inc. (AAPL): score, valuation & FAQ
Apple Inc. (AAPL) is a Consumer Electronics company that scores 53.8 out of 100 on the Bull Rankings quality-growth model — a middling reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.
Its strongest graded signals are FCF (A) and Rev (B+). On valuation, AAPL sits about 115% above our discounted-cash-flow fair value — the current price implies roughly 25% annual free-cash-flow growth over the next decade.
Is AAPL a good stock to buy?
Bull Rankings scores AAPL 53.8 out of 100 on its quality-growth model, which is a middling reading. That is driven by FCF (A) and Rev (B+). A score is a quantitative screen of Apple Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.
Why does AAPL score 53.8 on Bull Rankings?
The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). AAPL earns its highest marks on FCF (A) and Rev (B+). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.
Is AAPL overvalued or undervalued?
Based on $311.00, AAPL sits about 115% above our discounted-cash-flow fair value — the current price implies roughly 25% annual free-cash-flow growth over the next decade. It trades at a 35.5x× P/E (graded B). Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.
What are the main risks of investing in AAPL?
Trailing P/E 35x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial adviser.