COMPARE · Reviewed August 3, 2026
AAPL vs SONY
Verdict: Side-by-side breakdown using the Bull Rankings model. AAPL scored 53.2, SONY scored 51.7 — AAPL leads.
Compare another set
Different reporting periods. AAPL's fundamentals are as of June 2026, but SONY's are as of March 2021 — a 64-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
AAPL
Apple Inc.
53.2
$303.42 · $4.5T
fundamentals as of
Score gap
1.5
AAPL leads
SONY
Sony Group Corporation
51.7
$22.63 · $132.9B
fundamentals as of
The model, pillar by pillar (0–100 each)
AAPL
stronger →← stronger
SONY
84
Qualityreturns · margins · balance sheet
73
76
Growthrevenue & earnings expansion
55
24
Valuevaluation vs sector peers
40
AAPL is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
AAPL
SONY
$136.7bA
FCF
$10.1bA-
+14.2%B+
Rev
+9.0%B
0.78C+
D/E
0.21B
34.8xB
P/E
19.9xB+
2.46C
PEG
2.15C
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
AAPL
SONY
112% above
Price vs fair valuelower is cheaper
37% below
~25%/yr
Growth the price implies10-yr FCF · lower = less priced in
~-5%/yr
-56%
1-yr DCF upside
+46%
-53%
5-yr DCF upside
+58%
-48%
10-yr DCF upside
+77%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
AAPL
Why this score
- Durable high returns
SONY
Why this score
- Raising its dividend
- Foreign reporter (JPY)
The companies
AAPLApple Inc.
Why now
Consumer Electronics · market cap $4.5T. 12% off the 52-week high of $344.57. Revenue growing +14%, comfortably above the S&P median. 41 sell-side analysts rate this a Buy with a mean 1-yr target of $323.28 (implying +7% upside).
Moat
Net margin 28% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. FCF converts 106% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $4.5T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Trailing P/E 35x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
SONYSony Group Corporation
Why now
Consumer Electronics · market cap $132.9b. Down 25% from 52-week high of $30.34 — deep drawdown territory. 4 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $29.63 (implying +31% upside).
Moat
Net margin 13% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 21% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 143% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.