COMPARE · Reviewed August 3, 2026
AAPL vs SONO
Verdict: Side-by-side breakdown using the Bull Rankings model. AAPL scored 53.2, SONO scored 52.4 — AAPL leads.
Compare another set
AAPL
Apple Inc.
53.2
$303.42 · $4.5T
fundamentals as of
Score gap
0.8
AAPL leads
SONO
Sonos, Inc.
52.4
$15.77 · $1.9B
fundamentals as of
The model, pillar by pillar (0–100 each)
AAPL
stronger →← stronger
SONO
84
Qualityreturns · margins · balance sheet
63
76
Growthrevenue & earnings expansion
42
24
Valuevaluation vs sector peers
54
AAPL is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
AAPL
SONO
$136.7bA
FCF
$97mC-
+14.2%B+
Rev
+5.6%C+
0.78C+
D/E
0.14B+
34.8xB
P/E
35.0xB
2.46C
PEG
—
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
AAPL
SONO
112% above
Price vs fair valuelower is cheaper
169% above
~25%/yr
Growth the price implies10-yr FCF · lower = less priced in
~25%/yr
-56%
1-yr DCF upside
-59%
-53%
5-yr DCF upside
-63%
-48%
10-yr DCF upside
-67%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
AAPL
Why this score
- Durable high returns
SONO
Why this score
- Buying back stock
The companies
AAPLApple Inc.
Why now
Consumer Electronics · market cap $4.5T. 12% off the 52-week high of $344.57. Revenue growing +14%, comfortably above the S&P median. 41 sell-side analysts rate this a Buy with a mean 1-yr target of $323.28 (implying +7% upside).
Moat
Net margin 28% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. FCF converts 106% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $4.5T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Trailing P/E 35x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates.
SONOSonos, Inc.
Why now
Consumer Electronics · market cap $1.9b. Down 20% from 52-week high of $19.82 — deep drawdown territory. 4 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $19.13 (implying +21% upside).
Moat
ROE 14% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 170% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Beta 1.93 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. Trailing P/E 35x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates. Net margin 3.8% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.