Stock analysis · Bull Rankings model

HIMS analysis

Hims & Hers Health, Inc.Drug Manufacturers - Specialty & Generic. Scored on the same transparent model behind the daily rankings.

Weight-Loss Drugs
HIMS
Hims & Hers Health, Inc. · Drug Manufacturers - Specialty & Generic
FCF$62mC-
Rev+28.0%A-
D/E4.77D
P/S3.1xB+
PEG2.15C
39.3Score
$33.78$7.9B
1Y Target$30.85Analyst consensus · 13 analysts
5Y Target$53.95Compound horizon
10Y Target$96.42Long-dated conviction
FCF$62mTTM
C-
FCF $62m — barely positive; fragile cash position
Rev+28.0%TTM YoY
A-
Revenue +28.0% — strong growth, well above S&P median (~7%)
D/E4.77
D
D/E 4.77 — most levered decile in Healthcare (≈95th pctile)
P/S3.1x
B+
P/S 3.1x — below the Healthcare median (≈40th pctile)
PEG2.15
C
PEG 2.15 — expensive relative to growth rate

Forward price target — the 1-year figure is the analyst consensus where the stock is covered; the 5- and 10-year figures compound our earnings estimate from there. The DCF below is a separate cross-check on intrinsic value (what it's worth today), not another target.

Quality-growth score · 39.3
Quality22.7
Growth92.8
Value28.8
Why this score
  • Diluting shareholders
Entry · Margin of safety
52-week rangeMid-range
48% off the 12-month high
vs DCF fair value851% aboveest. fair value ~$4
What the price assumes: free cash flow compounding above 60% a year for the next decade — vs the ~25% a year our model projects from current growth and analyst estimates.
Quality signals · context only
Gross profitability49% · A-gross profit ÷ total assets (Novy-Marx)
ROIC-37.7% · Freturn on invested capital — not score-weighted

Model-generatedGenerated by the Bull Rankings model from this company's reported fundamentals, and checked against the figures shown above.

Why now
Our model gives Hims & Hers a Quality‑Growth score of 39.3, with Growth as the strongest pillar, and the thesis hinges on its rapid 28% YoY revenue growth driven by the consumer‑first tele‑health platform that sells prescription and OTC wellness products across the U.S., U.K., Canada and Europe. The business is already generating $62 m of free cash flow on a $7.4 b market cap, and a PEG of 2.15 signals that the market is pricing in continued top‑line acceleration. As long as the platform can keep expanding its curated health‑and‑wellness catalog, that 28% growth rate can compound for years, justifying the bullish view.
Moat
Hims & Hers protects its growth by locking customers into an integrated digital health experience that pairs licensed clinicians with a curated product suite—from skincare to sexual health—delivered through its website and app. The seamless prescription fulfillment and repeat‑purchase cycle create high switching costs for users who have already built personal health profiles, while the multi‑country footprint makes it hard for new entrants to replicate the regulatory and provider network simultaneously.
Risk
The bears focus on the company’s weak quality pillar: a negative profit margin of -5.5%, a dismal ROE of -43.8% and a debt‑to‑equity ratio of 4.77, all amplified by a beta of 2.42. The current price of $31.86 sits above the analyst consensus 1‑yr target of $30.85, indicating that the market may already be over‑optimistic about sustaining the implied >60% annual free‑cash‑flow growth from the reverse DCF. A slowdown in revenue growth or a widening loss would quickly validate this risk.
Horizon
1-3 yr $30.85 (13-analyst consensus) — catalyst-driven; binary events dominate. 5 yr $53.95 — requires the platform / technology to reach commercial scale. 10 yr $96.42 — return distribution heavily skewed.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

HIMS vs the Top Picks average

PillarHIMSBook avgDiff
Quality0.230.84-0.61
Growth0.930.84+0.09
Value0.290.78-0.49

Averaged across the 30 names in today's Top Picks (mean score 81.5). A name can beat these averages and still be absent from the book — it also applies concentration limits.

Trend
-1.7 over 46 daily scores
From 41.0 (Jun 22) → 39.3 (now)

One point per daily model run. The range autoscales, so a flat-looking line can still hide 1–2 point moves — read the From → To values for the actual range.

Analyst estimate revisions

30-day change-10.1%
90-day change-10.1%
Forward EPS estimate$1.11

Over the last 90 days, what analysts expect HIMS to earn is materially lower (-10.1%). The estimate is derived from price and forward P/E captured at the same instant, so a moving share price does not move this number — only a changed forecast does.

A fiscal-year roll fell inside this window: the forward horizon moved on to the next financial year, which shifts the earnings figure without any analyst changing their view. That step is excluded, so the number above covers the rest of the window rather than all of it.

A rising estimate means expectations are improving, not that the price has failed to keep up — and estimates get cut as readily as they get raised. It is not part of the Bull Rankings score. Biggest movers across the market →

Shares to buy
59
Position size
$1,993
4.0% of portfolio
Stop price
$25.34
25% below $33.78
$ at risk if stopped
$498.25
budget $500.00 · 1% of portfolio

Math only — share count is floor(portfolio × risk% ÷ (price × stop%)). Doesn't account for commissions, slippage, gap risk, or position-correlation across your book. Inputs persist locally; never sent to the server. Not investment advice.

Hims & Hers Health, Inc. (HIMS): score, valuation & FAQ

Hims & Hers Health, Inc. (HIMS) is a Drug Manufacturers - Specialty & Generic company that scores 39.3 out of 100 on the Bull Rankings quality-growth model — a below-average reading. The score blends three pillars — quality (durable returns, healthy margins, low leverage), growth (revenue and earnings), and value (valuation versus sector peers) — into one number, refreshed daily; it is a screen, not a buy recommendation.

Its strongest graded signals are Rev (A-) and P/S (B+), while FCF (C-) and D/E (D) rate weaker. On valuation, HIMS sits about 851% above our discounted-cash-flow fair value — the current price implies free-cash-flow growth above 60% a year for the next decade.

Is HIMS a good stock to buy?

Bull Rankings scores HIMS 39.3 out of 100 on its quality-growth model, which is a below-average reading. That is driven by Rev (A-) and P/S (B+). A score is a quantitative screen of Hims & Hers Health, Inc.'s fundamentals, not personalised financial advice — weigh it against your own time horizon and risk tolerance, and read the risk factors below before acting.

Why does HIMS score 39.3 on Bull Rankings?

The quality-growth score blends three pillars — quality (returns on capital, margins, leverage, earnings quality), growth (revenue and earnings expansion), and value (valuation versus sector peers). HIMS earns its highest marks on Rev (A-) and P/S (B+), and is held back by FCF (C-) and D/E (D). Each pillar is graded against sector-aware thresholds, then combined into the single 0–100 score.

Is HIMS overvalued or undervalued?

Based on $33.78, HIMS sits about 851% above our discounted-cash-flow fair value — the current price implies free-cash-flow growth above 60% a year for the next decade. Discounted-cash-flow estimates are sensitive to growth and discount-rate assumptions, so treat this as a cross-check, not a price target.

What are the main risks of investing in HIMS?

The bears focus on the company’s weak quality pillar: a negative profit margin of -5.5%, a dismal ROE of -43.8% and a debt‑to‑equity ratio of 4.77, all amplified by a beta of 2.42. The current price of $31.86 sits above the analyst consensus 1‑yr target of $30.85, indicating that the market may already be over‑optimistic about sustaining the implied >60% annual free‑cash‑flow growth from the reverse DCF. A slowdown in revenue growth or a widening loss would quickly validate this risk.

New to these metrics? The guides explain free cash flow, how the score works, and more in the learn hub — or run another name through the screener.

Bull Rankings is an automated fundamentals screen for research and education. It is not investment advice, and nothing here is a recommendation to buy or sell any security. Do your own research and consider consulting a licensed financial advisor.

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