Verdict: Side-by-side breakdown using the Bull Rankings model. ZG scored 36.9, GOOG scored 80.4 — GOOG leads.
Compare another set
ZG
Zillow Group, Inc.
Internet Content & Information · Quality-Growth
36.9
$29.87 · $6.7B
fundamentals as of
Score gap
43.5
GOOG leads
GOOG
Alphabet Inc.
Internet Content & Information · Quality-Growth
80.4
$347.86 · $4.3T
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestGOOG17.5x
Fastest growthGOOG+20.1%
Strongest balance sheetZG0.13
Highest qualityGOOG84 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
ZG
stronger →← stronger
GOOG
34
Qualityreturns · margins · balance sheet
84
85
Growthrevenue & earnings expansion
91
17
Valuevaluation vs sector peers
68
GOOG is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
ZG
GOOG
$258mC
FCF
$53.3bA
+17.7%B+
Rev
+20.1%A-
0.13A-
D/E
0.19A-
129.9xD
P/E
17.5xB
0.92B+
PEG
1.21B
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
ZG
GOOG
111% above
Price vs fair valuelower is cheaper
344% above
~33%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~54%/yr
-60%
1-yr DCF upside
-82%
-53%
5-yr DCF upside
-77%
-41%
10-yr DCF upside
-70%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
ZG
Why this score
Diluting shareholders
GOOG
Why this score
Durable high returns
The companies
ZGZillow Group, Inc.
Internet Content & Information · $29.87 · beta 2.02
Why now
Internet Content & Information · market cap $6.7b. Down 61% from 52-week high of $76.32 — deep drawdown territory. Revenue growing +18%, comfortably above the S&P median. PEG 0.92 — paying under fair value for the growth rate. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $47.10 (implying +58% upside).
Moat
Free cash flow runs well ahead of reported net income.
Risk
Trailing P/E 129.9x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 61% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 2.02 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
GOOGAlphabet Inc.
Internet Content & Information · $347.86 · beta 1.21
Why now
Internet Content & Information · market cap $4.3T. 14% off the 52-week high of $404.47. Revenue growing +20%, comfortably above the S&P median. 14 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $420.36 (implying +21% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.3T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where ZG and GOOG diverge
On the headline score the gap is 43.5 points in favor of GOOG. The widest single difference is Value, where GOOG leads by 50.6 points.
ValueZG 17.3 · GOOG 67.9GOOG +50.6
QualityZG 34.4 · GOOG 84.4GOOG +50.0
GrowthZG 84.7 · GOOG 90.5GOOG +5.8
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is GOOG or ZG the better stock?
GOOG scores higher: GOOG 80.4, ZG 36.9 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do GOOG and ZG differ most?
The widest gap is value, where GOOG leads by 51 points on the 0–100 pillar scale. GOOG leads all three pillars, so the gap is broad rather than a single-measure difference.
How are GOOG and ZG scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.