COMPARE · Data as of August 21, 2026
GOOG vs ZG
Verdict: Side-by-side breakdown using the Bull Rankings model. GOOG scored 67.9, ZG scored 51.9 — GOOG leads.
Compare another set
GOOG
Alphabet Inc.
67.9
$341.75 · $4.2T
fundamentals as of
Score gap
16.0
GOOG leads
ZG
Zillow Group, Inc.
51.9
$36.78 · $8.3B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestGOOG17.2x
- Fastest growthGOOG+20.1%
- Strongest balance sheetZG0.13
- Highest qualityGOOG85 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
GOOG
stronger →← stronger
ZG
85
Qualityreturns · margins · balance sheet
35
61
Growthrevenue & earnings expansion
78
61
Valuevaluation vs sector peers
50
GOOG is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
GOOG
ZG
$53.3bA
FCF
$258mC
+20.1%A-
Rev
+17.7%B+
0.19A-
D/E
0.13A-
17.2xB
P/E
159.9xD
0.93B+
PEG
0.92B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GOOG
ZG
661% above
Price vs fair valuelower is cheaper
138% above
~53%/yr
Growth the price implies10-yr FCF · lower = less priced in
~40%/yr
-85%
1-yr DCF upside
-68%
-87%
5-yr DCF upside
-58%
-89%
10-yr DCF upside
-41%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
GOOG
Why this score
- Durable high returns
ZG
Why this score
- Diluting shareholders
The companies
GOOGAlphabet Inc.
Why now
Internet Content & Information · market cap $4.2T. 16% off the 52-week high of $404.47. Revenue growing +20%, comfortably above the S&P median. PEG 0.93 — paying under fair value for the growth rate. 15 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $422.34 (implying +24% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.2T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
ZGZillow Group, Inc.
Why now
Internet Content & Information · market cap $8.3b. Down 59% from 52-week high of $90.22 — deep drawdown territory. Revenue growing +18%, comfortably above the S&P median. PEG 0.92 — paying under fair value for the growth rate. 22 sell-side analysts rate this a Buy with a mean 1-yr target of $47.23 (implying +28% upside).
Moat
Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 159.9x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 59% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 1.98 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where GOOG and ZG diverge
On the headline score the gap is 16.0 points in favor of GOOG. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- QualityGOOG 85.3 · ZG 35.4GOOG +49.9
- GrowthGOOG 60.7 · ZG 78.4ZG +17.7
- ValueGOOG 60.6 · ZG 50.2GOOG +10.4
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.