COMPARE · Data as of August 21, 2026
GOOG vs Z
Verdict: Side-by-side breakdown using the Bull Rankings model. GOOG scored 67.9, Z scored 51.7 — GOOG leads.
Compare another set
GOOG
Alphabet Inc.
67.9
$341.75 · $4.2T
fundamentals as of
Score gap
16.2
GOOG leads
Z
Zillow Group, Inc.
51.7
$35.88 · $8.1B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestGOOG17.2x
- Fastest growthGOOG+20.1%
- Strongest balance sheetZ0.13
- Highest qualityGOOG85 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
GOOG
stronger →← stronger
Z
85
Qualityreturns · margins · balance sheet
35
61
Growthrevenue & earnings expansion
78
61
Valuevaluation vs sector peers
50
GOOG is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
GOOG
Z
$53.3bA
FCF
$258mC
+20.1%A-
Rev
+17.7%B+
0.19A-
D/E
0.13A-
17.2xB
P/E
156.0xD
0.93B+
PEG
0.93B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GOOG
Z
661% above
Price vs fair valuelower is cheaper
132% above
~53%/yr
Growth the price implies10-yr FCF · lower = less priced in
~39%/yr
-85%
1-yr DCF upside
-67%
-87%
5-yr DCF upside
-57%
-89%
10-yr DCF upside
-39%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
GOOG
Why this score
- Durable high returns
Z
Why this score
- Diluting shareholders
The companies
GOOGAlphabet Inc.
Why now
Internet Content & Information · market cap $4.2T. 16% off the 52-week high of $404.47. Revenue growing +20%, comfortably above the S&P median. PEG 0.93 — paying under fair value for the growth rate. 15 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $422.34 (implying +24% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.2T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
ZZillow Group, Inc.
Why now
Internet Content & Information · market cap $8.1b. Down 62% from 52-week high of $93.88 — deep drawdown territory. Revenue growing +18%, comfortably above the S&P median. PEG 0.93 — paying under fair value for the growth rate. 6 sell-side analysts rate this a Hold with a mean 1-yr target of $46.00 (implying +28% upside).
Moat
Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 156.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 62% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 1.98 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where GOOG and Z diverge
On the headline score the gap is 16.2 points in favor of GOOG. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- QualityGOOG 85.3 · Z 35.4GOOG +49.9
- GrowthGOOG 60.7 · Z 78.4Z +17.7
- ValueGOOG 60.6 · Z 49.8GOOG +10.8
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.