Verdict: Side-by-side breakdown using the Bull Rankings model. VIK scored 56.1, YUM scored 71.3 — YUM leads.
Compare another set
VIK
Viking Holdings Ltd
Travel Services · Quality-Growth
56.1
$81.62 · $36.5B
fundamentals as of
Score gap
15.2
YUM leads
YUM
Yum! Brands, Inc.
Restaurants · Quality-Growth
71.3
$144.82 · $39.5B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestYUM18.2x
Fastest growthVIK+21.9%
Highest qualityYUM88 / 100
Largest discount to fair valueYUM-9%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
VIK
stronger →← stronger
YUM
68
Qualityreturns · margins · balance sheet
88
50
Growthrevenue & earnings expansion
69
52
Valuevaluation vs sector peers
60
YUM is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
VIK
YUM
$1.2bC+
FCF
$1.7bC+
+21.9%A-
Rev
+10.3%B
3.75C
D/E
Negative equity
27.1xC
P/E
18.2xB
0.78A-
PEG
1.83C+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
VIK
YUM
88% above
Price vs fair valuelower is cheaper
9% below
~33%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~4%/yr
-59%
1-yr DCF upside
+2%
-47%
5-yr DCF upside
+9%
-24%
10-yr DCF upside
+21%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
VIK
Why this score
Durable high returns
Diluting shareholders
Cyclical growth
Short track record
YUM
Why this score
Raising its dividend
The companies
VIKViking Holdings Ltd
Travel Services · $81.62 · beta 1.47
Why now
Travel Services · market cap $36.5b. Down 26% from 52-week high of $110.09 — deep drawdown territory. Revenue growing +22%, comfortably above the S&P median. PEG 0.78 — paying under fair value for the growth rate. 22 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $109.55 (implying +34% upside).
Moat
Net margin 19% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent.
Risk
D/E 3.75 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Beta 1.47 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
YUMYum! Brands, Inc.
Restaurants · $144.82 · beta 0.55
Why now
Restaurants · market cap $39.5b. 15% off the 52-week high of $170.14. Revenue growing +10%, comfortably above the S&P median. 22 sell-side analysts rate this a Buy with a mean 1-yr target of $171.06 (implying +18% upside).
Moat
Net margin 25% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where VIK and YUM diverge
On the headline score the gap is 15.2 points in favor of YUM. The widest single difference is Quality, where YUM leads by 19.8 points.
QualityVIK 67.9 · YUM 87.7YUM +19.8
GrowthVIK 50.0 · YUM 68.8YUM +18.8
ValueVIK 52.1 · YUM 60.1YUM +8.0
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is YUM or VIK the better stock?
YUM scores higher: YUM 71.3, VIK 56.1 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do YUM and VIK differ most?
The widest gap is quality, where YUM leads by 20 points on the 0–100 pillar scale. YUM leads all three pillars, so the gap is broad rather than a single-measure difference.
How are YUM and VIK scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.