COMPARE · Data as of August 21, 2026

DECK vs UAA

Verdict: Side-by-side breakdown using the Bull Rankings model. DECK scored 79.7, UAA scored 23.6 — DECK leads.
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DECK
Deckers Outdoor Corporation
Footwear & Accessories · Quality-Growth
79.7
$91.68 · $12.5B
fundamentals as of
Score gap
56.1
DECK leads
UAA
Under Armour, Inc.
Apparel Manufacturing · Quality-Growth
23.6
$5.39 · $2.3B
fundamentals as of
  • Fastest growthDECK+7.9%
  • Strongest balance sheetDECK0.21
  • Highest qualityDECK96 / 100
  • Largest discount to fair valueDECK-28%
THE BULL RANKINGS SCORECARD79.7/ 100 · BULL SCOREPEER MEDIANQUALITY95.7GROWTH74.3VALUE71.3
THE BULL RANKINGS SCORECARD23.6/ 100 · BULL SCOREPEER MEDIANQUALITY24.2GROWTH14.1VALUE38.5
DECKUAAQuality95.724.2Growth74.314.1Value71.338.5
FCFDECK$1.1bUAA-$81m
RevDECK+7.9%UAA-3.6%
D/EDECK0.21UAA0.96
PEGDECK1.12UAA1.21
DECK
stronger →← stronger
UAA
96
Qualityreturns · margins · balance sheet
24
74
Growthrevenue & earnings expansion
14
71
Valuevaluation vs sector peers
38
DECK is stronger on 3 of 3 pillars.
DECK
UAA
$1.1bC+
FCF
-$81mF
+7.9%B
Rev
-3.6%D+
0.21A-
D/E
0.96B
13.0xA-
P/E
1.12B+
PEG
1.21B
P/S
0.5xA-
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
DECK
UAA
28% below
Price vs fair valuelower is cheaper
~-1%/yr
Growth the price implies10-yr FCF · lower = less priced in
+25%
1-yr DCF upside
+39%
5-yr DCF upside
+60%
10-yr DCF upside
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
DECK
Why this score
  • Buying back stock
  • Durable high returns
UAA
No notable signals flagged.
DECKDeckers Outdoor Corporation
Footwear & Accessories · $91.68 · beta 1.17
Why now
Footwear & Accessories · market cap $12.5b. Down 27% from 52-week high of $125.45 — deep drawdown territory. 21 sell-side analysts publish a mean 1-yr target of $122.81 (implying +34% upside).
Moat
Net margin 18% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 44% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 110% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
UAAUnder Armour, Inc.
Apparel Manufacturing · $5.39 · beta 1.65
Why now
Apparel Manufacturing · market cap $2.3b. Down 34% from 52-week high of $8.15 — deep drawdown territory. 18 sell-side analysts rate this a Hold with a mean 1-yr target of $6.40 (implying +19% upside).
Moat
Turnaround / out-of-favor name — GAAP-unprofitable for now, so the durability case is forward-looking: it rests on a recovery (margin normalization, a cyclical upturn or restructuring) or an un-monetized asset (IP / network effects / first-mover position) rather than on current reported results.
Risk
Free cash flow is negative (-$81m) — capital raises or debt issuance likely required; dilution / leverage risk. Currently unprofitable (margin -10.0%) — path to GAAP profitability is the core thesis risk. Down 34% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

Where DECK and UAA diverge

On the headline score the gap is 56.1 points in favor of DECK. The widest single difference is Quality, where DECK leads by 71.5 points.

Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.