Verdict: Side-by-side breakdown using the Bull Rankings model. TRU scored 83.0, MORN scored 75.0 — TRU leads.
Compare another set
Different reporting periods. MORN's fundamentals are as of June 2026, but TRU's are as of March 2026 — a 3-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
TRU
TransUnion
Financial Data & Stock Exchanges · Financial strength
54.2Fin
$65.48 · $12.5B
fundamentals as of
Strength gap
5.0
MORN leads
MORN
Morningstar, Inc.
Financial Data & Stock Exchanges · Financial strength
59.2Fin
$204.45 · $7.7B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestTRU17.1x
Fastest growthTRU+11.0%
Strongest balance sheetTRU1.13
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
Fundamentals, head-to-head
TRU
MORN
$697mC+
FCF
$498mC
+11.0%B
Rev
+7.5%B
1.13C+
D/E
1.86C
17.1xC+
P/E
19.5xC
0.90B+
PEG
2.31C
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
The companies
TRUTransUnion
Financial Data & Stock Exchanges · $65.48 · beta 1.58
Why now
Financial Data & Stock Exchanges · market cap $12.5b. Down 27% from 52-week high of $89.12 — deep drawdown territory. Revenue growing +11%, comfortably above the S&P median. PEG 0.90 — paying under fair value for the growth rate. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $92.24 (implying +41% upside).
Moat
Net margin 15% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 15% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 99% of net income — earnings translate cleanly into cash.
Risk
Beta 1.58 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
MORNMorningstar, Inc.
Financial Data & Stock Exchanges · $204.45 · beta 1.02
Why now
Financial Data & Stock Exchanges · market cap $7.7b. 10% off the 52-week high of $227.51. 3 sell-side analysts rate this a Buy with a mean 1-yr target of $236.67 (implying +16% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 32% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 118% of net income — earnings translate cleanly into cash.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Common questions
Is TRU or MORN the better stock?
TRU scores higher: TRU 83.0, MORN 75.0 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
How are TRU and MORN scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.