COMPARE · Reviewed August 3, 2026
SONO vs SONY
Verdict: Side-by-side breakdown using the Bull Rankings model. SONO scored 52.4, SONY scored 51.7 — SONO leads.
Compare another set
Different reporting periods. SONO's fundamentals are as of June 2026, but SONY's are as of March 2021 — a 64-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
SONO
Sonos, Inc.
52.4
$15.77 · $1.9B
fundamentals as of
Score gap
0.7
SONO leads
SONY
Sony Group Corporation
51.7
$22.63 · $132.9B
fundamentals as of
The model, pillar by pillar (0–100 each)
SONO
stronger →← stronger
SONY
63
Qualityreturns · margins · balance sheet
73
42
Growthrevenue & earnings expansion
55
54
Valuevaluation vs sector peers
40
SONY is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
SONO
SONY
$97mC-
FCF
$10.1bA-
+5.6%C+
Rev
+9.0%B
0.14B+
D/E
0.21B
35.0xB
P/E
19.9xB+
—
PEG
2.15C
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
SONO
SONY
169% above
Price vs fair valuelower is cheaper
37% below
~25%/yr
Growth the price implies10-yr FCF · lower = less priced in
~-5%/yr
-59%
1-yr DCF upside
+46%
-63%
5-yr DCF upside
+58%
-67%
10-yr DCF upside
+77%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
SONO
Why this score
- Buying back stock
SONY
Why this score
- Raising its dividend
- Foreign reporter (JPY)
The companies
SONOSonos, Inc.
Why now
Consumer Electronics · market cap $1.9b. Down 20% from 52-week high of $19.82 — deep drawdown territory. 4 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $19.13 (implying +21% upside).
Moat
ROE 14% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 170% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Beta 1.93 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. Trailing P/E 35x sits well above the S&P median (~20x) — multiple compression is a real risk if revenue growth decelerates. Net margin 3.8% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
SONYSony Group Corporation
Why now
Consumer Electronics · market cap $132.9b. Down 25% from 52-week high of $30.34 — deep drawdown territory. 4 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $29.63 (implying +31% upside).
Moat
Net margin 13% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 21% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 143% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.