COMPARE · Data as of August 21, 2026

AVY vs SON

Verdict: Side-by-side breakdown using the Bull Rankings model. AVY scored 62.8, SON scored 69.6 — SON leads.
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Different reporting periods. AVY's fundamentals are as of June 2026, but SON's are as of March 2026 — a 3-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
AVY
Avery Dennison Corporation
Packaging & Containers · Quality-Growth
62.8
$183.71 · $13.9B
fundamentals as of
Score gap
6.8
SON leads
SON
Sonoco Products Company
Packaging & Containers · Quality-Growth
69.6
$59.48 · $5.9B
fundamentals as of
  • CheapestSON9.2x
  • Fastest growthSON+31.2%
  • Strongest balance sheetSON1.32
  • Highest qualityAVY74 / 100
  • Largest discount to fair valueAVY-35%
THE BULL RANKINGS SCORECARD62.8/ 100 · BULL SCOREPEER MEDIANQUALITY73.7GROWTH67.2VALUE49.9
THE BULL RANKINGS SCORECARD69.6/ 100 · BULL SCOREPEER MEDIANQUALITY63.6GROWTH64.1VALUE82.6
AVYSONQuality73.763.6Growth67.264.1Value49.982.6
cheap & fastrevenue growth →← cheaper (lower multiple)-4%41%4.2x25xAVYSON

Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.

FCFAVY$1.1bSON$217m
RevAVY+5.8%SON+31.2%
D/EAVY1.59SON1.32
P/EAVY20.1xSON9.2x
PEGAVY1.92SON0.21
AVY
stronger →← stronger
SON
74
Qualityreturns · margins · balance sheet
64
67
Growthrevenue & earnings expansion
64
50
Valuevaluation vs sector peers
83
AVY is stronger on 2 of 3 pillars.
AVY
SON
$1.1bC+
FCF
$217mC
+5.8%C+
Rev
+31.2%A
1.59C+
D/E
1.32B
20.1xB
P/E
9.2xA
1.92C+
PEG
0.21A
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
AVY
SON
35% below
Price vs fair valuelower is cheaper
61% above
~-3%/yr
Growth the price implies10-yr FCF · lower = less priced in
~18%/yr
+41%
1-yr DCF upside
-43%
+54%
5-yr DCF upside
-38%
+76%
10-yr DCF upside
-31%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
AVY
Why this score
  • Buying back stock
  • Raising its dividend
SON
No notable signals flagged.
AVYAvery Dennison Corporation
Packaging & Containers · $183.71 · beta 0.81
Why now
Packaging & Containers · market cap $13.9b. 8% off the 52-week high of $199.54. 10 sell-side analysts rate this a Buy with a mean 1-yr target of $201.80 (implying +10% upside).
Moat
ROE 30% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 151% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
SONSonoco Products Company
Packaging & Containers · $59.48 · beta 0.35
Why now
Packaging & Containers · market cap $5.9b. Trading near 52-week high of $60.67 — momentum setup, limited technical margin of safety. Revenue growing +31% — in hypergrowth territory. PEG 0.21 — paying under fair value for the growth rate. 9 sell-side analysts rate this a Buy with a mean 1-yr target of $63.89 (implying +7% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 28% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Trading within 2% of the 52-week high — limited technical margin of safety; a momentum reversal would test conviction.
SON leads AVY by 6.8 points (70.4 to 63.6), its sharpest advantage coming in Rev (grade A). A contrarian could still prefer AVY, which trades about 36% below our DCF fair value — a margin of safety the score doesn't reward. Note they play different roles — AVY screens as growth, SON screens as value — so the model rewards different traits for each.
Our AI analyst is busy right now, so this verdict is drawn directly from the pillars, grades and DCF above.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

Where AVY and SON diverge

On the headline score the gap is 6.8 points in favor of SON. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.

Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.