Verdict: Side-by-side breakdown using the Bull Rankings model. SON scored 71.7, AVY scored 64.0 — SON leads.
Compare another set
Different reporting periods. AVY's fundamentals are as of June 2026, but SON's are as of March 2026 — a 3-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
SON
Sonoco Products Company
Packaging & Containers · Quality-Growth
71.7
$47.92 · $4.7B
fundamentals as of
Score gap
7.7
SON leads
AVY
Avery Dennison Corporation
Packaging & Containers · Quality-Growth
64
$167.82 · $12.7B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestSON7.4x
Fastest growthSON+31.2%
Strongest balance sheetSON1.32
Highest qualityAVY82 / 100
Largest discount to fair valueAVY-35%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
SON
stronger →← stronger
AVY
64
Qualityreturns · margins · balance sheet
82
72
Growthrevenue & earnings expansion
58
80
Valuevaluation vs sector peers
55
SON is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
SON
AVY
$217mC
FCF
$1.1bC+
+31.2%A
Rev
+5.8%C+
1.32C+
D/E
1.59C+
7.4xA
P/E
18.4xB
0.21A
PEG
1.92C+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
SON
AVY
31% above
Price vs fair valuelower is cheaper
35% below
~13%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~-5%/yr
-29%
1-yr DCF upside
+50%
-24%
5-yr DCF upside
+54%
-16%
10-yr DCF upside
+60%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
SON
No notable signals flagged.
AVY
Why this score
Buying back stock
Raising its dividend
Durable high returns
The companies
SONSonoco Products Company
Packaging & Containers · $47.92 · beta 0.33
Why now
Packaging & Containers · market cap $4.7b. Down 21% from 52-week high of $60.67 — deep drawdown territory. Revenue growing +31% — in hypergrowth territory. PEG 0.21 — paying under fair value for the growth rate. 9 sell-side analysts rate this a Buy with a mean 1-yr target of $61.11 (implying +28% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 28% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
AVYAvery Dennison Corporation
Packaging & Containers · $167.82 · beta 0.80
Why now
Packaging & Containers · market cap $12.7b. 16% off the 52-week high of $199.54. 10 sell-side analysts rate this a Buy with a mean 1-yr target of $199.60 (implying +19% upside).
Moat
ROE 30% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 151% of net income — earnings translate cleanly into cash.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
SON leads AVY by 6.8 points (70.4 to 63.6), its sharpest advantage coming in Rev (grade A). A contrarian could still prefer AVY, which trades about 36% below our DCF fair value — a margin of safety the score doesn't reward. Note they play different roles — AVY screens as growth, SON screens as value — so the model rewards different traits for each.
Our AI analyst is busy right now, so this verdict is drawn directly from the pillars, grades and DCF above.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where SON and AVY diverge
On the headline score the gap is 7.7 points in favor of SON. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
ValueSON 80.4 · AVY 55.3SON +25.1
QualitySON 63.6 · AVY 81.7AVY +18.1
GrowthSON 71.9 · AVY 58.0SON +13.9
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is SON or AVY the better stock?
SON scores higher: SON 71.7, AVY 64.0 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do SON and AVY differ most?
The widest gap is value, where SON leads by 25 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are SON and AVY scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.