Verdict: Side-by-side breakdown using the Bull Rankings model. REYN scored 51.9, SON scored 71.7 — SON leads.
Compare another set
REYN
Reynolds Consumer Products Inc.
Packaging & Containers · Quality-Growth
51.9
$22.01 · $4.6B
fundamentals as of
Score gap
19.8
SON leads
SON
Sonoco Products Company
Packaging & Containers · Quality-Growth
71.7
$47.92 · $4.7B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestSON7.4x
Fastest growthSON+31.2%
Strongest balance sheetREYN0.71
Highest qualityREYN70 / 100
Largest discount to fair valueREYN-37%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
REYN
stronger →← stronger
SON
70
Qualityreturns · margins · balance sheet
64
41
Growthrevenue & earnings expansion
72
48
Valuevaluation vs sector peers
80
SON is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
REYN
SON
$326mC
FCF
$217mC
+2.8%C
Rev
+31.2%A
0.71B+
D/E
1.32C+
13.4xA-
P/E
7.4xA
6.42D
PEG
0.21A
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
REYN
SON
37% below
Price vs fair valuelower is cheaper
31% above
~-7%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~13%/yr
+62%
1-yr DCF upside
-29%
+59%
5-yr DCF upside
-24%
+56%
10-yr DCF upside
-16%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
The companies
REYNReynolds Consumer Products Inc.
Packaging & Containers · $22.01 · beta 0.54
Why now
Packaging & Containers · market cap $4.6b. 19% off the 52-week high of $27.32. 7 sell-side analysts rate this a Buy with a mean 1-yr target of $27.14 (implying +23% upside).
Moat
ROE 14% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 99% of net income — earnings translate cleanly into cash.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
SONSonoco Products Company
Packaging & Containers · $47.92 · beta 0.33
Why now
Packaging & Containers · market cap $4.7b. Down 21% from 52-week high of $60.67 — deep drawdown territory. Revenue growing +31% — in hypergrowth territory. PEG 0.21 — paying under fair value for the growth rate. 9 sell-side analysts rate this a Buy with a mean 1-yr target of $61.11 (implying +28% upside).
Moat
Net margin 14% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 28% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where REYN and SON diverge
On the headline score the gap is 19.8 points in favor of SON. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
ValueREYN 48.5 · SON 80.4SON +31.9
GrowthREYN 41.0 · SON 71.9SON +30.9
QualityREYN 70.2 · SON 63.6REYN +6.6
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is SON or REYN the better stock?
SON scores higher: SON 71.7, REYN 51.9 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do SON and REYN differ most?
The widest gap is value, where SON leads by 32 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are SON and REYN scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.