COMPARE · Data as of August 28, 2026
PRI vs PRU
Verdict: Side-by-side breakdown using the Bull Rankings model. PRI scored 78.0, PRU scored 73.0 — PRI leads.
Compare another set
PRI
Primerica, Inc.
64.3Fin
$290.39 · $8.9B
fundamentals as of
Strength gap
7.4
PRU leads
PRU
Prudential Financial, Inc.
71.7Fin
$120.19 · $41.5B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestPRU10.9x
- Fastest growthPRI+6.6%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
Fundamentals, head-to-head
PRI
PRU
+6.6%C+
Rev
-13.7%D
11.7xB+
P/E
10.9xA-
33.0%A
ROE
12.0%B
3.56C
P/B
1.32B+
1.7%C+
Yield
4.7%B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
The companies
PRIPrimerica, Inc.
Why now
Insurance - Life · market cap $8.9b. 11% off the 52-week high of $327.28. 6 sell-side analysts rate this a Buy with a mean 1-yr target of $332.83 (implying +15% upside).
Moat
Net margin 23% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 33% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. Financial moat — scale of deposit base / underwriting franchise plus regulatory capital advantages. The largest players compound book value through cycles that erase smaller competitors.
Risk
Balance-sheet financial — book value, net interest margin, and credit loss provisions are the lever points; a rates regime change or a deterioration in the loan book moves the stock more than EPS does.
PRUPrudential Financial, Inc.
Why now
Insurance - Life · market cap $41.5b. 6% off the 52-week high of $127.72. Revenue -14% — in contraction; any catalyst that reverses this triggers re-rating. PEG 0.88 — paying under fair value for the growth rate. 15 sell-side analysts rate this a Hold with a mean 1-yr target of $113.40 (implying -6% upside).
Moat
ROE 12% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. Financial moat — scale of deposit base / underwriting franchise plus regulatory capital advantages. The largest players compound book value through cycles that erase smaller competitors.
Risk
Revenue contracting -14% — the operational turn is not yet visible in the top line. Balance-sheet financial — book value, net interest margin, and credit loss provisions are the lever points; a rates regime change or a deterioration in the loan book moves the stock more than EPS does.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.