COMPARE · Data as of August 24, 2026
GOOG vs PINS
Verdict: Side-by-side breakdown using the Bull Rankings model. GOOG scored 67.9, PINS scored 68.8 — PINS leads.
Compare another set
GOOG
Alphabet Inc.
67.9
$344.59 · $4.2T
fundamentals as of
Score gap
0.9
PINS leads
PINS
Pinterest, Inc.
68.8
$23.47 · $13.3B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestGOOG17.2x
- Fastest growthGOOG+20.1%
- Strongest balance sheetGOOG0.19
- Highest qualityGOOG85 / 100
- Largest discount to fair valuePINS-53%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
GOOG
stronger →← stronger
PINS
85
Qualityreturns · margins · balance sheet
62
61
Growthrevenue & earnings expansion
86
60
Valuevaluation vs sector peers
61
GOOG and PINS split the three pillars evenly.
Fundamentals, head-to-head
GOOG
PINS
$53.3bA
FCF
$1.3bC+
+20.1%A-
Rev
+16.6%B+
0.19A-
D/E
0.41B+
17.2xB
P/E
69.0xC
0.93B+
PEG
0.36A
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GOOG
PINS
668% above
Price vs fair valuelower is cheaper
53% below
~53%/yr
Growth the price implies10-yr FCF · lower = less priced in
~-7%/yr
-86%
1-yr DCF upside
+76%
-87%
5-yr DCF upside
+114%
-89%
10-yr DCF upside
+184%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
GOOG
Why this score
- Durable high returns
PINS
No notable signals flagged.
The companies
GOOGAlphabet Inc.
Why now
Internet Content & Information · market cap $4.2T. 15% off the 52-week high of $404.47. Revenue growing +20%, comfortably above the S&P median. PEG 0.93 — paying under fair value for the growth rate. 15 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $422.34 (implying +23% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.2T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
PINSPinterest, Inc.
Why now
Internet Content & Information · market cap $13.3b. Down 39% from 52-week high of $38.57 — deep drawdown territory. Revenue growing +17%, comfortably above the S&P median. PEG 0.36 — paying under fair value for the growth rate. 36 sell-side analysts rate this a Buy with a mean 1-yr target of $28.99 (implying +24% upside).
Moat
Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 69.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 39% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where GOOG and PINS diverge
On the headline score the gap is 0.9 points in favor of PINS. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthGOOG 60.7 · PINS 85.8PINS +25.1
- QualityGOOG 85.4 · PINS 62.4GOOG +23.0
- ValueGOOG 60.3 · PINS 60.8level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.