COMPARE · Reviewed August 1, 2026
PG vs TPB
Verdict: Side-by-side breakdown using the Bull Rankings model. PG scored 52.0, TPB scored 61.6 — TPB leads.
Compare another set
PG
The Procter & Gamble Company
52
$144.49 · $336.5B
fundamentals as of
Score gap
9.6
TPB leads
TPB
Turning Point Brands Inc
61.6
$74.61 · $1.4B
The model, pillar by pillar (0–100 each)
PG
stronger →← stronger
TPB
86
Qualityreturns · margins · balance sheet
57
56
Growthrevenue & earnings expansion
78
29
Valuevaluation vs sector peers
53
TPB is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
PG
TPB
$15.0bA-
FCF
$1mC-
+3.3%C+
Rev
+30.0%A-
0.63B+
D/E
0.79B
21.8xB
P/E
26.4xC+
4.10D
PEG
0.88B+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
PG
TPB
44% above
Price vs fair valuelower is cheaper
4705% above
~13%/yr
Growth the price implies10-yr FCF · lower = less priced in
>60%/yr
-33%
1-yr DCF upside
-98%
-30%
5-yr DCF upside
-98%
-27%
10-yr DCF upside
-97%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
PG
Why this score
- Durable high returns
TPB
Why this score
- Raising its dividend
- Diluting shareholders
The companies
PGThe Procter & Gamble Company
Why now
Household & Personal Products · market cap $336.5b. 14% off the 52-week high of $167.25. 23 sell-side analysts rate this a Buy with a mean 1-yr target of $161.00 (implying +11% upside).
Moat
Net margin 19% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 30% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $336.5b market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
TPBTurning Point Brands Inc
Why now
Tobacco · market cap $1.4b. Down 49% from 52-week high of $146.90 — deep drawdown territory. Revenue growing +30% — in hypergrowth territory. PEG 0.88 — paying under fair value for the growth rate.
Moat
ROE 17% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately.
Risk
Down 49% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.