COMPARE · Data as of August 27, 2026
PG vs PM
Verdict: Side-by-side breakdown using the Bull Rankings model. PG scored 53.1, PM scored 47.2 — PG leads.
Compare another set
PG
The Procter & Gamble Company
53.1
$143.14 · $332.7B
fundamentals as of
Score gap
5.9
PG leads
PM
Philip Morris International Inc.
47.2
$190.48 · $296.9B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestPG21.6x
- Fastest growthPM+8.9%
- Highest qualityPG86 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
PG
stronger →← stronger
PM
86
Qualityreturns · margins · balance sheet
77
54
Growthrevenue & earnings expansion
67
32
Valuevaluation vs sector peers
21
PG is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
PG
PM
$15.1bA-
FCF
$12.7bA-
+3.3%C+
Rev
+8.9%B
0.64B+
D/E
—
21.6xB
P/E
26.2xC+
4.17D
PEG
2.52C
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
PG
PM
40% above
Price vs fair valuelower is cheaper
38% above
~13%/yr
Growth the price implies10-yr FCF · lower = less priced in
~14%/yr
-31%
1-yr DCF upside
-33%
-29%
5-yr DCF upside
-27%
-25%
10-yr DCF upside
-18%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
PG
Why this score
- Durable high returns
PM
Why this score
- Raising its dividend
The companies
PGThe Procter & Gamble Company
Why now
Household & Personal Products · market cap $332.7b. 14% off the 52-week high of $167.25. 23 sell-side analysts rate this a Buy with a mean 1-yr target of $160.61 (implying +12% upside).
Moat
Net margin 18% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 30% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $332.7b market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
PMPhilip Morris International Inc.
Why now
Tobacco · market cap $296.9b. 8% off the 52-week high of $207.76. 15 sell-side analysts publish a mean 1-yr target of $203.80 (implying +7% upside).
Moat
Net margin 26% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. FCF converts 117% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $296.9b market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
ROE -127% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where PG and PM diverge
On the headline score the gap is 5.9 points in favor of PG. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthPG 54.4 · PM 66.6PM +12.2
- ValuePG 32.0 · PM 20.5PG +11.5
- QualityPG 86.1 · PM 76.8PG +9.3
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.