COMPARE · Data as of August 21, 2026
ELF vs PG
Verdict: Side-by-side breakdown using the Bull Rankings model. ELF scored 56.3, PG scored 53.0 — ELF leads.
Compare another set
ELF
e.l.f. Beauty, Inc.
56.3
$101.94 · $6.0B
fundamentals as of
Score gap
3.3
ELF leads
PG
Procter & Gamble Company (The)
53
$144.68 · $336.3B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestPG21.8x
- Fastest growthELF+31.2%
- Strongest balance sheetPG0.64
- Highest qualityPG86 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
ELF
stronger →← stronger
PG
47
Qualityreturns · margins · balance sheet
86
94
Growthrevenue & earnings expansion
54
40
Valuevaluation vs sector peers
32
ELF is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
ELF
PG
$280mC
FCF
$15.1bA-
+31.2%A
Rev
+3.3%C+
0.80B
D/E
0.64B+
104.0xD
P/E
21.8xB
1.37B
PEG
4.14D
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
ELF
PG
134% above
Price vs fair valuelower is cheaper
42% above
~28%/yr
Growth the price implies10-yr FCF · lower = less priced in
~13%/yr
-59%
1-yr DCF upside
-32%
-57%
5-yr DCF upside
-29%
-55%
10-yr DCF upside
-26%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
ELF
Why this score
- Diluting shareholders
PG
Why this score
- Durable high returns
The companies
ELFe.l.f. Beauty, Inc.
Why now
Household & Personal Products · market cap $6.0b. Down 32% from 52-week high of $150.99 — deep drawdown territory. Revenue growing +31% — in hypergrowth territory. 16 sell-side analysts rate this a Buy with a mean 1-yr target of $97.75 (implying -4% upside).
Moat
Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 104.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 32% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 2.39 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
PGProcter & Gamble Company (The)
Why now
Household & Personal Products · market cap $336.3b. 13% off the 52-week high of $167.25. 23 sell-side analysts rate this a Buy with a mean 1-yr target of $160.57 (implying +11% upside).
Moat
Net margin 18% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 30% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $336.3b market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where ELF and PG diverge
On the headline score the gap is 3.3 points in favor of ELF. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthELF 93.9 · PG 54.4ELF +39.5
- QualityELF 47.4 · PG 86.1PG +38.7
- ValueELF 40.1 · PG 31.8ELF +8.3
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.