Verdict: Side-by-side breakdown using the Bull Rankings model. PG scored 50.3, BTI scored 50.3 — tied at the top.
Compare another set
Different reporting periods. PG's fundamentals are as of June 2026, but BTI's are as of December 2025 — a 6-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
PG
The Procter & Gamble Company
Household & Personal Products · Quality-Growth
50.3
$151.23 · $351.3B
fundamentals as of
Score gap
0.0
Tied
BTI
British American Tobacco p.l.c.
Tobacco · Quality-Growth
50.3
$55.50 · $119.4B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestBTI14.2x
Fastest growthPG+3.3%
Strongest balance sheetPG0.64
Highest qualityPG85 / 100
Largest discount to fair valueBTI-1%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
PG
stronger →← stronger
BTI
85
Qualityreturns · margins · balance sheet
74
46
Growthrevenue & earnings expansion
28
32
Valuevaluation vs sector peers
71
PG is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
PG
BTI
$15.1bA-
FCF
$8.9bB+
+3.3%C+
Rev
-1.0%D+
0.64B+
D/E
0.72B
22.8xC+
P/E
14.2xA-
3.85D
PEG
1.40B
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
PG
BTI
58% above
Price vs fair valuelower is cheaper
1% below
~15%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~1%/yr
-36%
1-yr DCF upside
+6%
-37%
5-yr DCF upside
+1%
-37%
10-yr DCF upside
-6%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
PG
Why this score
Durable high returns
BTI
Why this score
Raising its dividend
Foreign reporter (GBP)
The companies
PGThe Procter & Gamble Company
Household & Personal Products · $151.23 · beta 0.38
Why now
Household & Personal Products · market cap $351.3b. 10% off the 52-week high of $167.25. 23 sell-side analysts rate this a Buy with a mean 1-yr target of $161.22 (implying +7% upside).
Moat
Net margin 18% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 30% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $351.3b market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
BTIBritish American Tobacco p.l.c.
Tobacco · $55.50 · beta 0.10
Why now
Tobacco · market cap $119.4b. 18% off the 52-week high of $67.30. 6 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $70.43 (implying +27% upside).
Moat
Net margin 30% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 16% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 106% of net income — earnings translate cleanly into cash.
Risk
Dividend payout 84% of earnings on a 6.0% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where PG and BTI diverge
The two are effectively level on the headline score. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
ValuePG 32.5 · BTI 71.0BTI +38.5
GrowthPG 45.9 · BTI 28.2PG +17.7
QualityPG 85.3 · BTI 74.1PG +11.2
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is PG or BTI the better stock?
On the Bull Rankings quality-growth score they are level: PG and BTI both score 50.3 out of 100. The score blends business quality, growth and valuation into one number, so a tie means the model sees no meaningful edge either way — the pillar breakdown on this page shows where each is actually stronger.
Where do PG and BTI differ most?
The widest gap is value, where BTI leads by 39 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.
How are PG and BTI scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.