COMPARE · Data as of August 21, 2026
HSY vs PEP
Verdict: Side-by-side breakdown using the Bull Rankings model. HSY scored 65.9, PEP scored 60.3 — HSY leads.
Compare another set
Different reporting periods. HSY's fundamentals are as of June 2026, but PEP's are as of December 2025 — a 6-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
HSY
The Hershey Company
65.9
$186.46 · $37.5B
fundamentals as of
Score gap
5.6
HSY leads
PEP
PepsiCo, Inc.
60.3
$138.24 · $188.8B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestPEP18.5x
- Fastest growthHSY+7.7%
- Strongest balance sheetHSY1.30
- Highest qualityHSY82 / 100
- Largest discount to fair valueHSY-14%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
HSY
stronger →← stronger
PEP
82
Qualityreturns · margins · balance sheet
72
76
Growthrevenue & earnings expansion
55
46
Valuevaluation vs sector peers
55
HSY is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
HSY
PEP
$2.2bB
FCF
$7.7bB+
+7.7%B
Rev
+2.3%C
1.30C+
D/E
2.39C
25.4xC+
P/E
18.5xB
1.07B+
PEG
1.52C+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
HSY
PEP
14% below
Price vs fair valuelower is cheaper
60% above
~6%/yr
Growth the price implies10-yr FCF · lower = less priced in
~16%/yr
-1%
1-yr DCF upside
-39%
+17%
5-yr DCF upside
-38%
+49%
10-yr DCF upside
-35%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
HSY
No notable signals flagged.
PEP
Why this score
- Durable high returns
The companies
HSYThe Hershey Company
Why now
Confectioners · market cap $37.5b. Down 22% from 52-week high of $239.48 — deep drawdown territory. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $205.81 (implying +10% upside).
Moat
Net margin 12% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 33% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 150% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
PEPPepsiCo, Inc.
Why now
Beverages - Non-Alcoholic · market cap $188.8b. 19% off the 52-week high of $171.48. 22 sell-side analysts publish a mean 1-yr target of $155.00 (implying +12% upside).
Moat
ROE 37% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $188.8b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
D/E 2.39 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Dividend payout 75% of earnings on a 4.2% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where HSY and PEP diverge
On the headline score the gap is 5.6 points in favor of HSY. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthHSY 75.9 · PEP 54.8HSY +21.1
- QualityHSY 81.7 · PEP 72.2HSY +9.5
- ValueHSY 46.1 · PEP 55.3PEP +9.2
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.