COMPARE · Data as of August 21, 2026
DECK vs ONON
Verdict: Side-by-side breakdown using the Bull Rankings model. DECK scored 79.7, ONON scored 74.9 — DECK leads.
Compare another set
Different reporting periods. DECK's fundamentals are as of June 2026, but ONON's are as of December 2025 — a 6-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
DECK
Deckers Outdoor Corporation
79.7
$88.86 · $12.1B
fundamentals as of
Score gap
4.8
DECK leads
ONON
On Holding AG
74.9
$29.90 · $10.0B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestDECK12.6x
- Fastest growthONON+30.0%
- Strongest balance sheetDECK0.21
- Highest qualityDECK96 / 100
- Largest discount to fair valueDECK-30%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
DECK
stronger →← stronger
ONON
96
Qualityreturns · margins · balance sheet
71
74
Growthrevenue & earnings expansion
96
71
Valuevaluation vs sector peers
72
ONON is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
DECK
ONON
$1.1bC+
FCF
$396mC
+7.9%B
Rev
+30.0%A
0.21A-
D/E
0.29A-
12.6xA-
P/E
20.5xB
1.12B+
PEG
0.59A-
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
DECK
ONON
30% below
Price vs fair valuelower is cheaper
111% above
~-2%/yr
Growth the price implies10-yr FCF · lower = less priced in
~33%/yr
+29%
1-yr DCF upside
-61%
+43%
5-yr DCF upside
-53%
+65%
10-yr DCF upside
-39%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
DECK
Why this score
- Buying back stock
- Durable high returns
ONON
Why this score
- Durable high returns
- Diluting shareholders
- Foreign reporter (CHF)
The companies
DECKDeckers Outdoor Corporation
Why now
Footwear & Accessories · market cap $12.1b. Down 29% from 52-week high of $125.45 — deep drawdown territory. 21 sell-side analysts publish a mean 1-yr target of $122.81 (implying +38% upside).
Moat
Net margin 18% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 44% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 110% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
ONONOn Holding AG
Why now
Footwear & Accessories · market cap $10.0b. Down 41% from 52-week high of $51.08 — deep drawdown territory. Revenue growing +30% — in hypergrowth territory. PEG 0.59 — paying under fair value for the growth rate. 27 sell-side analysts rate this a Buy with a mean 1-yr target of $45.56 (implying +52% upside).
Moat
ROE 12% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere.
Risk
Down 41% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 2.12 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
Verdict — model-derived comparison
DECK leads ONON by 4.8 points (79.7 to 74.9), its sharpest advantage coming in P/E (grade A-). A contrarian could still prefer ONON for its stronger Rev (grade A).
Our AI analyst is busy right now, so this verdict is drawn directly from the pillars, grades and DCF above.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where DECK and ONON diverge
On the headline score the gap is 4.8 points in favor of DECK. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- QualityDECK 95.7 · ONON 71.0DECK +24.7
- GrowthDECK 74.3 · ONON 95.8ONON +21.5
- ValueDECK 71.3 · ONON 72.2level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.