Verdict: Side-by-side breakdown using the Bull Rankings model. OMF scored 82.0, BFH scored 79.0 — OMF leads.
Compare another set
OMF
OneMain Holdings, Inc.
Credit Services · Financial strength
77.2Fin
$54.69 · $6.3B
fundamentals as of
Strength gap
6.4
OMF leads
BFH
Bread Financial Holdings, Inc.
Credit Services · Financial strength
70.8Fin
$99.23 · $3.8B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestBFH7.7x
Fastest growthOMF+9.5%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
Fundamentals, head-to-head
OMF
BFH
$3.2bB
FCF
$2.2bB
+9.5%B
Rev
+0.2%C
6.73D
D/E
—
8.2xA-
P/E
7.7xA
0.75A-
PEG
2.19C
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
The companies
OMFOneMain Holdings, Inc.
Credit Services · $54.69 · beta 1.21
Why now
Credit Services · market cap $6.3b. Down 24% from 52-week high of $71.93 — deep drawdown territory. PEG 0.75 — paying under fair value for the growth rate. 14 sell-side analysts rate this a Buy with a mean 1-yr target of $68.14 (implying +25% upside).
Moat
Net margin 26% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 23% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. Free cash flow runs well ahead of reported net income.
Risk
D/E 6.73 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Regulatory capital risk — stricter capital requirements (CCAR, Basel) can force a dividend cut or a capital raise; the largest banks are most exposed because they're held to the tightest standards.
BFHBread Financial Holdings, Inc.
Credit Services · $99.23 · beta 1.18
Why now
Credit Services · market cap $3.8b. 13% off the 52-week high of $114.53. 16 sell-side analysts rate this a Buy with a mean 1-yr target of $115.00 (implying +16% upside).
Moat
Net margin 21% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 17% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. Free cash flow runs well ahead of reported net income.
Risk
Regulatory capital risk — stricter capital requirements (CCAR, Basel) can force a dividend cut or a capital raise; the largest banks are most exposed because they're held to the tightest standards.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Common questions
Is OMF or BFH the better stock?
OMF scores higher: OMF 82.0, BFH 79.0 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
How are OMF and BFH scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.