Verdict: Side-by-side breakdown using the Bull Rankings model. NKE scored 44.2, ONON scored 75.5 — ONON leads.
Compare another set
Different reporting periods. NKE's fundamentals are as of May 2026, but ONON's are as of December 2025 — a 5-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
NKE
NIKE, Inc.
Footwear & Accessories · Quality-Growth
44.2
$34.71 · $51.6B
fundamentals as of
Score gap
31.3
ONON leads
ONON
On Holding AG
Footwear & Accessories · Quality-Growth
75.5
$35.09 · $11.7B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestNKE16.7x
Fastest growthONON+30.0%
Strongest balance sheetONON0.29
Highest qualityONON73 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
NKE
stronger →← stronger
ONON
73
Qualityreturns · margins · balance sheet
73
30
Growthrevenue & earnings expansion
96
40
Valuevaluation vs sector peers
72
ONON is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
NKE
ONON
$2.2bB
FCF
$517mC+
+0.2%C
Rev
+30.0%A
0.73B+
D/E
0.29A-
16.7xB
P/E
23.4xC+
1.48B
PEG
0.55A-
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
NKE
ONON
83% above
Price vs fair valuelower is cheaper
59% above
~17%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~29%/yr
-43%
1-yr DCF upside
-51%
-45%
5-yr DCF upside
-37%
-48%
10-yr DCF upside
-12%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
NKE
ONON
Why this score
Durable high returns
Diluting shareholders
Foreign reporter (CHF)
The companies
NKENIKE, Inc.
Footwear & Accessories · $34.71 · beta 1.10
Why now
Footwear & Accessories · market cap $51.6b. Down 51% from 52-week high of $70.44 — deep drawdown territory. 36 sell-side analysts rate this a Hold with a mean 1-yr target of $38.04 (implying +10% upside).
Moat
ROE 22% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. $51.6b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Down 51% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Dividend payout 79% of earnings on a 4.7% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
ONONOn Holding AG
Footwear & Accessories · $35.09 · beta 2.08
Why now
Footwear & Accessories · market cap $11.7b. Down 31% from 52-week high of $51.08 — deep drawdown territory. Revenue growing +30% — in hypergrowth territory. PEG 0.55 — paying under fair value for the growth rate. 30 sell-side analysts rate this a Buy with a mean 1-yr target of $43.50 (implying +24% upside).
Moat
ROE 12% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 108% of net income — earnings translate cleanly into cash.
Risk
Down 31% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 2.08 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where NKE and ONON diverge
On the headline score the gap is 31.3 points in favor of ONON. The widest single difference is Growth, where ONON leads by 65.8 points.
GrowthNKE 30.0 · ONON 95.8ONON +65.8
ValueNKE 39.7 · ONON 71.6ONON +31.9
QualityNKE 72.7 · ONON 73.0level
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is ONON or NKE the better stock?
ONON scores higher: ONON 75.5, NKE 44.2 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do ONON and NKE differ most?
The widest gap is growth, where ONON leads by 66 points on the 0–100 pillar scale. ONON also leads value, while quality is effectively level between them.
How are ONON and NKE scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.