COMPARE · Reviewed August 7, 2026
NFLX vs ROKU
Verdict: Side-by-side breakdown using the Bull Rankings model. NFLX scored 75.8, ROKU scored 60.7 — NFLX leads.
Compare another set
NFLX
Netflix, Inc.
75.8
$74.14 · $308.7B
fundamentals as of
Score gap
15.1
NFLX leads
ROKU
Roku, Inc.
60.7
$153.11 · $22.7B
fundamentals as of
The model, pillar by pillar (0–100 each)
NFLX
stronger →← stronger
ROKU
93
Qualityreturns · margins · balance sheet
56
90
Growthrevenue & earnings expansion
98
52
Valuevaluation vs sector peers
41
NFLX is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
NFLX
ROKU
$11.2bA-
FCF
$710mC+
+16.0%B+
Rev
+18.5%B+
0.55B
D/E
0.19A-
23.3xB
P/E
64.9xC
1.64C+
PEG
1.04B+
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
NFLX
ROKU
145% above
Price vs fair valuelower is cheaper
138% above
~29%/yr
Growth the price implies10-yr FCF · lower = less priced in
~40%/yr
-61%
1-yr DCF upside
-67%
-59%
5-yr DCF upside
-58%
-57%
10-yr DCF upside
-41%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
NFLX
Why this score
- Durable high returns
ROKU
Why this score
- Diluting shareholders
The companies
NFLXNetflix, Inc.
Why now
Entertainment · market cap $308.7b. Down 41% from 52-week high of $126.71 — deep drawdown territory. Revenue growing +16%, comfortably above the S&P median. 45 sell-side analysts rate this a Buy with a mean 1-yr target of $94.33 (implying +27% upside).
Moat
Net margin 28% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 45% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $308.7b market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Down 41% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 1.51 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
ROKURoku, Inc.
Why now
Entertainment · market cap $22.7b. Trading near 52-week high of $153.53 — momentum setup, limited technical margin of safety. Revenue growing +19%, comfortably above the S&P median. 21 sell-side analysts rate this a Buy with a mean 1-yr target of $158.41 (implying +3% upside).
Moat
ROE 13% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere. FCF converts 200% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Trailing P/E 64.9x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Trading within 0% of the 52-week high — limited technical margin of safety; a momentum reversal would test conviction. Beta 2.04 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.