COMPARE · Data as of October 9, 2026

MSFT vs GEN

Verdict: Side-by-side breakdown using the Bull Rankings model. MSFT scored 74.5, GEN scored 82.2 — GEN leads.
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MSFT
Microsoft Corporation
Software - Infrastructure · Quality-Growth
74.5
$535.07 · $4.0T
fundamentals as of
Score gap
7.7
GEN leads
GEN
Gen Digital Inc.
Software - Infrastructure · Quality-Growth
82.2
$23.25 · $13.9B
fundamentals as of
  • CheapestGEN13.6x
  • Fastest growthGEN+27.1%
  • Strongest balance sheetMSFT0.29
  • Highest qualityMSFT86 / 100
  • Largest discount to fair valueGEN-42%
THE BULL RANKINGS SCORECARD74.5/ 100 · BULL SCOREPEER MEDIANQUALITY86.5GROWTH88.1VALUE54.2
THE BULL RANKINGS SCORECARD82.2/ 100 · BULL SCOREPEER MEDIANQUALITY80.1GROWTH88.2VALUE78.6
MSFTGENQuality86.580.1Growth88.188.2Value54.278.6
cheap & fastrevenue growth →← cheaper (lower multiple)8%37%8.6x35xMSFTGEN

Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.

FCFMSFT$67.0bGEN$1.5b
RevMSFT+17.8%GEN+27.1%
D/EMSFT0.29GEN3.08
P/EMSFT29.8xGEN13.6x
PEGMSFT1.70GEN1.17
MSFT
stronger →← stronger
GEN
86
Qualityreturns · margins · balance sheet
80
88
Growthrevenue & earnings expansion
88
54
Valuevaluation vs sector peers
79
MSFT and GEN split the three pillars evenly.
MSFT
GEN
$67.0bA
FCF
$1.5bC+
+17.8%B+
Rev
+27.1%A-
0.29B
D/E
3.08D
29.8xB
P/E
13.6xA-
1.70C+
PEG
1.17B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
MSFT
GEN
219% above
Price vs fair valuelower is cheaper
42% below
~43%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~-4%/yr
-74%
1-yr DCF upside
+51%
-69%
5-yr DCF upside
+73%
-60%
10-yr DCF upside
+108%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
MSFT
Why this score
  • Raising its dividend
  • Durable high returns
GEN
Why this score
  • Buying back stock
  • Durable high returns
MSFTMicrosoft Corporation
Software - Infrastructure · $535.07 · beta 1.10
Why now
Software - Infrastructure · market cap $4.0T. 3% off the 52-week high of $553.72. Revenue growing +18%, comfortably above the S&P median. 53 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $587.63 (implying +10% upside).
Moat
Net margin 40% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 30% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.0T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
P/S 12.0x embeds aggressive forward growth — disappointing top-line guidance would compress the multiple hard. Customer concentration — many software businesses depend on a handful of enterprise accounts; the loss of one $10M+ contract can swing the next quarter's growth narrative.
GENGen Digital Inc.
Software - Infrastructure · $23.25 · beta 1.26
Why now
Software - Infrastructure · market cap $13.9b. Down 27% from 52-week high of $31.65 — deep drawdown territory. Revenue growing +27% — in hypergrowth territory. 9 sell-side analysts rate this a Buy with a mean 1-yr target of $32.56 (implying +40% upside).
Moat
Net margin 21% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 42% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. FCF converts 147% of net income — earnings translate cleanly into cash.
Risk
D/E 3.08 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Software — competitive moat is durable until it isn't; watch net revenue retention, gross margin trends, and any new market entrant with a fundamentally lower price point.
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

Where MSFT and GEN diverge

On the headline score the gap is 7.7 points in favor of GEN. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.

Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.

Common questions

Is GEN or MSFT the better stock?

GEN scores higher: GEN 82.2, MSFT 74.5 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.

Where do GEN and MSFT differ most?

The widest gap is value, where GEN leads by 24 points on the 0–100 pillar scale. Neither name sweeps: they trade the lead across the three pillars, so the comparison is a trade-off rather than one being better on every measure.

How are GEN and MSFT scored?

Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.

How current is this comparison?

The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.