COMPARE · Reviewed August 1, 2026
MO vs PG
Verdict: Side-by-side breakdown using the Bull Rankings model. MO scored 52.6, PG scored 52.0 — MO leads.
Compare another set
Different reporting periods. MO's fundamentals are as of June 2026, but PG's are as of March 2026 — a 3-month gap. Growth, margin and valuation figures below therefore describe different windows and aren't strictly like-for-like.
MO
Altria Group, Inc.
52.6
$68.33 · $114.1B
fundamentals as of
Score gap
0.6
MO leads
PG
The Procter & Gamble Company
52
$144.49 · $336.5B
fundamentals as of
The model, pillar by pillar (0–100 each)
MO
stronger →← stronger
PG
80
Qualityreturns · margins · balance sheet
86
40
Growthrevenue & earnings expansion
56
45
Valuevaluation vs sector peers
29
PG is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
MO
PG
$9.1bB+
FCF
$15.0bA-
-0.6%D+
Rev
+3.3%C+
—
D/E
0.63B+
14.4xA-
P/E
21.8xB
1.72C+
PEG
4.10D
Winner per row is the stronger grade in our model; a tie or a missing value shows no highlight.
Valuation · DCF cross-check
MO
PG
16% below
Price vs fair valuelower is cheaper
44% above
~-1%/yr
Growth the price implies10-yr FCF · lower = less priced in
~13%/yr
+18%
1-yr DCF upside
-33%
+20%
5-yr DCF upside
-30%
+21%
10-yr DCF upside
-27%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
MO
Why this score
- Short track record
PG
Why this score
- Durable high returns
The companies
MOAltria Group, Inc.
Why now
Tobacco · market cap $114.1b. 11% off the 52-week high of $77.06. 11 sell-side analysts rate this a Hold with a mean 1-yr target of $70.64 (implying +3% upside).
Moat
Net margin 34% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. FCF converts 114% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined. $114.1b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Dividend payout 89% of earnings on a 6.2% yield — distribution coverage is thin; one earnings stumble could force a dividend cut. ROE -299% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
PGThe Procter & Gamble Company
Why now
Household & Personal Products · market cap $336.5b. 14% off the 52-week high of $167.25. 23 sell-side analysts rate this a Buy with a mean 1-yr target of $161.00 (implying +11% upside).
Moat
Net margin 19% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. ROE 30% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $336.5b market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Mature compounder — the risk is paying up for quality at a moment when growth is decelerating. Watch for sequential revenue + margin trends; the inflection from "compounder" to "ex-compounder" is hard to spot until the multiple already started compressing.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.