Verdict: Side-by-side breakdown using the Bull Rankings model. MGNI scored 58.7, APP scored 88.3 — APP leads.
Compare another set
MGNI
Magnite, Inc.
Advertising Agencies · Quality-Growth
58.7
$25.40 · $3.6B
fundamentals as of
Score gap
29.6
APP leads
APP
AppLovin Corporation
Advertising Agencies · Quality-Growth
88.3
$277.04 · $93.1B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
CheapestAPP21.3x
Fastest growthAPP+70.0%
Strongest balance sheetMGNI0.45
Highest qualityAPP90 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
MGNI
stronger →← stronger
APP
67
Qualityreturns · margins · balance sheet
90
73
Growthrevenue & earnings expansion
96
42
Valuevaluation vs sector peers
79
APP is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
MGNI
APP
$200mC
FCF
$4.5bB
+6.9%C+
Rev
+70.0%A
0.45B+
D/E
1.11C+
23.1xB
P/E
21.3xB
0.09A
PEG
0.61A-
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
MGNI
APP
41% above
Price vs fair valuelower is cheaper
45% above
~22%/yr
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~26%/yr
-41%
1-yr DCF upside
-46%
-29%
5-yr DCF upside
-31%
-8%
10-yr DCF upside
-3%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
MGNI
No notable signals flagged.
APP
Why this score
Durable high returns
The companies
MGNIMagnite, Inc.
Advertising Agencies · $25.40 · beta 2.32
Why now
Advertising Agencies · market cap $3.6b. 5% off the 52-week high of $26.84. PEG 0.09 — paying under fair value for the growth rate. 15 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $29.67 (implying +17% upside).
Moat
Net margin 22% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 20% is above 15% — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 120% of net income — earnings translate cleanly into cash.
Risk
Beta 2.32 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. Platform dependency — much of the addressable ad budget flows through Google, Meta, and Amazon; an algorithm change or pricing shift on the platform side resets the economics overnight.
APPAppLovin Corporation
Advertising Agencies · $277.04 · beta 2.56
Why now
Advertising Agencies · market cap $93.1b. Down 62% from 52-week high of $738.01 — deep drawdown territory. Revenue growing +70% — in hypergrowth territory. PEG 0.61 — paying under fair value for the growth rate. 31 sell-side analysts rate this a Buy with a mean 1-yr target of $487.66 (implying +76% upside).
Moat
Net margin 65% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. FCF converts 102% of net income — earnings translate cleanly into cash. $93.1b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
Down 62% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 2.56 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. P/S 13.6x embeds aggressive forward growth — disappointing top-line guidance would compress the multiple hard.
Verdict — model-derived comparison
APP leads MGNI by 13.1 points (83.5 to 70.4), its sharpest advantage coming in FCF (grade B). A contrarian could still prefer MGNI for its stronger D/E (grade B+).
Our AI analyst is busy right now, so this verdict is drawn directly from the pillars, grades and DCF above.
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where MGNI and APP diverge
On the headline score the gap is 29.6 points in favor of APP. The widest single difference is Value, where APP leads by 37.7 points.
ValueMGNI 41.5 · APP 79.2APP +37.7
QualityMGNI 66.5 · APP 90.1APP +23.6
GrowthMGNI 73.2 · APP 96.4APP +23.2
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is APP or MGNI the better stock?
APP scores higher: APP 88.3, MGNI 58.7 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do APP and MGNI differ most?
The widest gap is value, where APP leads by 38 points on the 0–100 pillar scale. APP leads all three pillars, so the gap is broad rather than a single-measure difference.
How are APP and MGNI scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.