COMPARE · Data as of August 21, 2026
GOOG vs META
Verdict: Side-by-side breakdown using the Bull Rankings model. GOOG scored 67.9, META scored 79.1 — META leads.
Compare another set
GOOG
Alphabet Inc.
67.9
$341.75 · $4.2T
fundamentals as of
Score gap
11.2
META leads
META
Meta Platforms, Inc.
79.1
$549.90 · $1.4T
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestGOOG17.2x
- Fastest growthMETA+27.7%
- Strongest balance sheetGOOG0.19
- Highest qualityMETA86 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
GOOG
stronger →← stronger
META
85
Qualityreturns · margins · balance sheet
86
61
Growthrevenue & earnings expansion
92
61
Valuevaluation vs sector peers
62
META is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
GOOG
META
$53.3bA
FCF
$41.0bA
+20.1%A-
Rev
+27.7%A-
0.19A-
D/E
0.43B+
17.2xB
P/E
20.7xB
0.93B+
PEG
0.82B+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
GOOG
META
661% above
Price vs fair valuelower is cheaper
130% above
~53%/yr
Growth the price implies10-yr FCF · lower = less priced in
~30%/yr
-85%
1-yr DCF upside
-61%
-87%
5-yr DCF upside
-57%
-89%
10-yr DCF upside
-50%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
GOOG
Why this score
- Durable high returns
META
Why this score
- Durable high returns
The companies
GOOGAlphabet Inc.
Why now
Internet Content & Information · market cap $4.2T. 16% off the 52-week high of $404.47. Revenue growing +20%, comfortably above the S&P median. PEG 0.93 — paying under fair value for the growth rate. 15 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $422.34 (implying +24% upside).
Moat
Net margin 55% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. ROE 38% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $4.2T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Value re-rating depends on a catalyst. Without one — analyst day, divestiture, margin recovery, capital return — the stock can stay cheap on these multiples for years.
METAMeta Platforms, Inc.
Why now
Internet Content & Information · market cap $1.4T. Down 30% from 52-week high of $790.80 — deep drawdown territory. Revenue growing +28% — in hypergrowth territory. PEG 0.82 — paying under fair value for the growth rate. 57 sell-side analysts rate this a Strong Buy with a mean 1-yr target of $754.14 (implying +37% upside).
Moat
Net margin 30% sits well above the S&P median (~11%) — suggests structural pricing advantage or cost discipline competitors can't quickly close. ROE 26% — top-decile capital efficiency. Either pricing leverage, low capital intensity, or aggressive buybacks; the durability story depends on which. $1.4T market cap places it among the largest companies in the sector — distribution, R&D, and customer-acquisition costs amortize across a base peers can't replicate.
Risk
Down 30% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where GOOG and META diverge
On the headline score the gap is 11.2 points in favor of META. The widest single difference is Growth, where META leads by 31.7 points.
- GrowthGOOG 60.7 · META 92.4META +31.7
- ValueGOOG 60.6 · META 61.8level
- QualityGOOG 85.3 · META 86.4level
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.