COMPARE · Data as of August 24, 2026

MCD vs WING

Verdict: Side-by-side breakdown using the Bull Rankings model. MCD scored 56.3, WING scored 65.1 — WING leads.
Compare another set
MCD
McDonald's Corporation
Restaurants · Quality-Growth
56.3
$272.54 · $192.9B
fundamentals as of
Score gap
8.8
WING leads
WING
Wingstop Inc.
Restaurants · Quality-Growth
65.1
$116.84 · $3.2B
fundamentals as of
  • CheapestMCD22.0x
  • Fastest growthWING+7.6%
  • Highest qualityMCD77 / 100
THE BULL RANKINGS SCORECARD56.3/ 100 · BULL SCOREPEER MEDIANQUALITY76.7GROWTH65.9VALUE35.3
THE BULL RANKINGS SCORECARD65.1/ 100 · BULL SCOREPEER MEDIANQUALITY69.0GROWTH75.9VALUE52.7
MCDWINGQuality76.769.0Growth65.975.9Value35.352.7
cheap & fastrevenue growth →← cheaper (lower multiple)-4%18%17x32xMCDWING

Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.

FCFMCD$7.8bWING$128m
RevMCD+6.3%WING+7.6%
P/EMCD22.0xWING27.3x
PEGMCD2.53WING1.79
MCD
stronger →← stronger
WING
77
Qualityreturns · margins · balance sheet
69
66
Growthrevenue & earnings expansion
76
35
Valuevaluation vs sector peers
53
WING is stronger on 2 of 3 pillars.
MCD
WING
$7.8bB+
FCF
$128mC
+6.3%C+
Rev
+7.6%B
22.0xB
P/E
27.3xC+
2.53C
PEG
1.79C+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
MCD
WING
50% above
Price vs fair valuelower is cheaper
91% above
~16%/yr
Growth the price implies10-yr FCF · lower = less priced in
~31%/yr
-38%
1-yr DCF upside
-57%
-33%
5-yr DCF upside
-48%
-27%
10-yr DCF upside
-31%
These two disagree on this pair: the Value pillar ranks cheapness against sector peers, while price-vs-fair-value is an absolute read. A name can be the better value in its sector and still the dearer one on cash flows.
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
MCD
Why this score
  • Raising its dividend
WING
Why this score
  • Buying back stock
  • Raising its dividend
MCDMcDonald's Corporation
Restaurants · $272.54 · beta 0.42
Why now
Restaurants · market cap $192.9b. Down 20% from 52-week high of $341.75 — deep drawdown territory. 31 sell-side analysts rate this a Buy with a mean 1-yr target of $316.06 (implying +16% upside).
Moat
Net margin 32% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. $192.9b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
ROE -859% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
WINGWingstop Inc.
Restaurants · $116.84 · beta 1.81
Why now
Restaurants · market cap $3.2b. Down 66% from 52-week high of $342.10 — deep drawdown territory. 27 sell-side analysts rate this a Buy with a mean 1-yr target of $206.59 (implying +77% upside).
Moat
Net margin 16% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. FCF converts 110% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Down 66% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 1.81 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return. ROE -15% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.

Where MCD and WING diverge

On the headline score the gap is 8.8 points in favor of WING. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.

Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.