COMPARE · Data as of August 24, 2026
EXPE vs MCD
Verdict: Side-by-side breakdown using the Bull Rankings model. EXPE scored 67.9, MCD scored 56.3 — EXPE leads.
Compare another set
EXPE
Expedia Group, Inc.
67.9
$339.13 · $40.7B
fundamentals as of
Score gap
11.6
EXPE leads
MCD
McDonald's Corporation
56.3
$272.54 · $192.9B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestEXPE20.2x
- Fastest growthEXPE+12.0%
- Highest qualityEXPE85 / 100
- Largest discount to fair valueEXPE-44%
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
EXPE
stronger →← stronger
MCD
85
Qualityreturns · margins · balance sheet
77
50
Growthrevenue & earnings expansion
66
74
Valuevaluation vs sector peers
35
EXPE is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
EXPE
MCD
$4.5bB
FCF
$7.8bB+
+12.0%B
Rev
+6.3%C+
2.30C
D/E
—
20.2xB
P/E
22.0xB
1.00B+
PEG
2.53C
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
EXPE
MCD
44% below
Price vs fair valuelower is cheaper
50% above
~-4%/yr
Growth the price implies10-yr FCF · lower = less priced in
~16%/yr
+52%
1-yr DCF upside
-38%
+78%
5-yr DCF upside
-33%
+124%
10-yr DCF upside
-27%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
EXPE
Why this score
- Buying back stock
- Raising its dividend
- Durable high returns
- Cyclical growth
MCD
Why this score
- Raising its dividend
The companies
EXPEExpedia Group, Inc.
Why now
Travel Services · market cap $40.7b. Trading near 52-week high of $341.09 — momentum setup, limited technical margin of safety. Revenue growing +12%, comfortably above the S&P median. 35 sell-side analysts rate this a Buy with a mean 1-yr target of $336.23 (implying -1% upside).
Moat
Net margin 13% beats the market median by a meaningful margin — the company is keeping more of every revenue dollar than the average S&P constituent. Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
D/E 2.30 is elevated — limits strategic flexibility and raises refinancing exposure if rates stay higher for longer. Trading within 1% of the 52-week high — limited technical margin of safety; a momentum reversal would test conviction.
MCDMcDonald's Corporation
Why now
Restaurants · market cap $192.9b. Down 20% from 52-week high of $341.75 — deep drawdown territory. 31 sell-side analysts rate this a Buy with a mean 1-yr target of $316.06 (implying +16% upside).
Moat
Net margin 32% is exceptional — pricing-power territory rare outside premium software, branded staples, and specialty pharma. $192.9b market cap gives the company enough scale to absorb fixed costs that subscale competitors can't, without yet being so large that growth has to come from acquisition.
Risk
ROE -859% is below the long-run sustainable threshold of ~10% — capital efficiency would need to improve for the equity base to compound at the market rate.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where EXPE and MCD diverge
On the headline score the gap is 11.6 points in favor of EXPE. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- ValueEXPE 74.0 · MCD 35.3EXPE +38.7
- GrowthEXPE 50.0 · MCD 65.9MCD +15.9
- QualityEXPE 84.7 · MCD 76.7EXPE +8.0
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.