Verdict: Side-by-side breakdown using the Bull Rankings model. LUV scored 35.3, PBI scored 62.7 — PBI leads.
Compare another set
LUV
Southwest Airlines Co.
Airlines · Quality-Growth
35.3
$41.66 · $20.4B
fundamentals as of
Score gap
27.4
PBI leads
PBI
Pitney Bowes Inc.
Integrated Freight & Logistics · Quality-Growth
62.7
$16.80 · $2.3B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
Fastest growthLUV+2.1%
Highest qualityPBI82 / 100
Largest discount to fair valuePBI-31%
Side by side · every name on one set of axes
The model, pillar by pillar (0–100 each)
LUV
stronger →← stronger
PBI
52
Qualityreturns · margins · balance sheet
82
33
Growthrevenue & earnings expansion
39
26
Valuevaluation vs sector peers
77
PBI is stronger on 3 of 3 pillars.
Fundamentals, head-to-head
LUV
PBI
-$455mF
FCF
$415mC
+2.1%C
Rev
-5.3%D
0.97C+
D/E
Negative equity
0.7xA
P/S
—
0.20A
PEG
0.63A-
—
P/E
13.8xA-
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
LUV
PBI
—
Price vs fair valuelower is cheaper
31% below
—
Growth the price impliesyr-1 FCF growth, fading to 4% · lower = less priced in
~-11%/yr
—
1-yr DCF upside
+62%
—
5-yr DCF upside
+45%
—
10-yr DCF upside
+26%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
LUV
Why this score
Buying back stock
PBI
Why this score
Buying back stock
Raising its dividend
The companies
LUVSouthwest Airlines Co.
Airlines · $41.66 · beta 1.16
Why now
Airlines · market cap $20.4b. Down 24% from 52-week high of $55.11 — deep drawdown territory. PEG 0.20 — paying under fair value for the growth rate. 23 sell-side analysts rate this a Buy with a mean 1-yr target of $49.22 (implying +18% upside).
Moat
ROE 11% meets the long-run market sustainable threshold — solid but not differentiated; the durability comes from elsewhere.
Risk
Free cash flow is negative (-$455m) — capital raises or debt issuance likely required; dilution / leverage risk. Net margin 2.8% is thin — operating leverage cuts both ways; input-cost inflation or pricing pressure hits the bottom line first.
Integrated Freight & Logistics · market cap $2.3b. 12% off the 52-week high of $19.07. Revenue -5% — in contraction; any catalyst that reverses this triggers re-rating. PEG 0.63 — paying under fair value for the growth rate. 5 sell-side analysts publish a mean 1-yr target of $19.56 (implying +16% upside).
Moat
Free cash flow runs well ahead of reported net income, mostly because of cash released from working capital ($120m) — a release that doesn't repeat every year the way earnings can.
Risk
Revenue contracting -5% — the operational turn is not yet visible in the top line. Beta 1.65 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where LUV and PBI diverge
On the headline score the gap is 27.4 points in favor of PBI. The widest single difference is Value, where PBI leads by 51.5 points.
ValueLUV 25.7 · PBI 77.2PBI +51.5
QualityLUV 52.4 · PBI 82.1PBI +29.7
GrowthLUV 32.6 · PBI 38.8PBI +6.2
Pillars run 0–100. Value is judged against each company's own sector, so a Value score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.
Common questions
Is PBI or LUV the better stock?
PBI scores higher: PBI 62.7, LUV 35.3 out of 100 on the Bull Rankings quality-growth score, which blends business quality, growth and valuation into one number. A higher score means a stronger business at a more reasonable price — it is not a price target or a recommendation.
Where do PBI and LUV differ most?
The widest gap is value, where PBI leads by 52 points on the 0–100 pillar scale. PBI leads all three pillars, so the gap is broad rather than a single-measure difference.
How are PBI and LUV scored?
Each carries the same 0–100 quality-growth score used everywhere on the site, built from three pillars — quality (profitability and returns on capital), growth (revenue and earnings), and value (what you pay for them) — combined as a geometric mean, so a weak pillar cannot be papered over by a strong one.
How current is this comparison?
The whole universe is re-scored every trading day after the US market close, so the scores and fundamentals here reflect the latest published edition.