COMPARE · Data as of August 21, 2026
ELF vs KVUE
Verdict: Side-by-side breakdown using the Bull Rankings model. ELF scored 56.3, KVUE scored 54.1 — ELF leads.
Compare another set
ELF
e.l.f. Beauty, Inc.
56.3
$101.94 · $6.0B
fundamentals as of
Score gap
2.2
ELF leads
KVUE
Kenvue Inc.
54.1
$19.06 · $36.6B
fundamentals as of
At a glance · who leads each dimension, on the model's own rules
- CheapestKVUE22.4x
- Fastest growthELF+31.2%
- Strongest balance sheetELF0.80
- Highest qualityKVUE70 / 100
Side by side · every name on one set of axes
Growth against the P/E multiple. Up and to the right is cheaper and faster — the quality-growth idea in one picture. Points beyond the axis are pinned to the edge and marked off-scale rather than allowed to compress everything else.
The model, pillar by pillar (0–100 each)
ELF
stronger →← stronger
KVUE
47
Qualityreturns · margins · balance sheet
70
94
Growthrevenue & earnings expansion
49
40
Valuevaluation vs sector peers
46
KVUE is stronger on 2 of 3 pillars.
Fundamentals, head-to-head
ELF
KVUE
$280mC
FCF
$1.9bC+
+31.2%A
Rev
+1.8%C
0.80B
D/E
0.82B
104.0xD
P/E
22.4xB
1.37B
PEG
1.54C+
Winner per row is the stronger grade; where grades tie, the better figure breaks it. A true tie or a missing value shows no highlight.
Valuation · DCF cross-check
ELF
KVUE
134% above
Price vs fair valuelower is cheaper
25% above
~28%/yr
Growth the price implies10-yr FCF · lower = less priced in
~9%/yr
-59%
1-yr DCF upside
-22%
-57%
5-yr DCF upside
-20%
-55%
10-yr DCF upside
-17%
The DCF is a cross-check on intrinsic value, separate from the quality-growth score above.
Model signals
ELF
Why this score
- Diluting shareholders
KVUE
No notable signals flagged.
The companies
ELFe.l.f. Beauty, Inc.
Why now
Household & Personal Products · market cap $6.0b. Down 32% from 52-week high of $150.99 — deep drawdown territory. Revenue growing +31% — in hypergrowth territory. 16 sell-side analysts rate this a Buy with a mean 1-yr target of $97.75 (implying -4% upside).
Moat
Free cash flow runs well ahead of reported net income — non-cash charges (depreciation, intangible amortization) are holding down GAAP earnings while cash generation stays strong.
Risk
Trailing P/E 104.0x prices in sustained high growth — any quarter that disappoints triggers sharp re-rating. Down 32% from the 52-week high — the market is pricing in something the screen can't see; verify the bear case before sizing up. Beta 2.39 implies above-market volatility — position-size to the drawdowns this name will produce in a market correction, not to its bull-case return.
KVUEKenvue Inc.
Why now
Household & Personal Products · market cap $36.6b. 12% off the 52-week high of $21.63. 12 sell-side analysts rate this a Hold with a mean 1-yr target of $19.50 (implying +2% upside).
Moat
ROE 16% sits above Buffett's preferred 15% threshold — the equity base is compounding at a rate the market struggles to discount accurately. FCF converts 115% of net income — earnings translate cleanly into cash, a sign that working capital and capex are well-disciplined.
Risk
Dividend payout 98% of earnings on a 4.4% yield — distribution coverage is thin; one earnings stumble could force a dividend cut.
Verdict — model-derived comparison
Generating verdict… typically 5–10 seconds
Not investment advice. The Bull Rankings publishes a quantitative ranking model and accompanying analysis for general informational purposes only. Nothing on this page is a recommendation to buy, sell, or hold any security; nothing is personalized to your circumstances, risk tolerance, or tax situation. Investing carries the risk of loss — invest at your own risk and consider consulting a licensed financial professional before acting on anything you read here. See terms and methodology for full disclosures.
Where ELF and KVUE diverge
On the headline score the gap is 2.2 points in favor of ELF. They get there differently, though — each leads on a different pillar, so the better pick depends on which you weight.
- GrowthELF 93.9 · KVUE 49.3ELF +44.6
- QualityELF 47.4 · KVUE 69.9KVUE +22.5
- ValueELF 40.1 · KVUE 46.0KVUE +5.9
Pillars run 0–100 against sector peers, so a score is a statement about a company relative to its own industry rather than to the other name here. A wide Value gap usually means the market already prices the difference in quality or growth — which is the trade-off this comparison comes down to.